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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

GM shows off 'digital vehicle platform' enabling more in-car tech and OTA updates

It appears to have dropped the sobriquet "Global B," but General Motors' new electrical architecture has bowed in drawings and video. This is the "digital vehicle platform" GM president Mark Reuss spoke to Reuters about in 2015, saying it would move a great deal of a vehicle's computer work to the cloud and enable over-the-air updates. Reuss took the microphone for the debut, too, saying, "Our new digital vehicle platform and its eventual successors will underpin all our future innovations across a wide range of technological advancements, including EVs and expanded automated driving." The system will go into production later this year, appearing in dealerships first either on the 2020 Cadillac CT5 or the mid-engined 2020 Chevrolet Corvette. Yes, these are the same electronics cited for delaying the launch of the C8 Corvette over excessive draw, security and getting the more-than-100 computer modules to communicate seamlessly. When Car and Driver asked about that, GM replied with "No comment." Volkswagen's having the same issues with the Mk8 Golf right now, though, so GM isn't alone, and this will be the new normal among OEMs for a while. What's certifiable is that the new architecture is robust enough to handle 4.5 terabytes of data per hour, which is five times what GM's current wiring can handle. And thanks to Ethernet connections of 100 Mbps, 1 Gbs and 10 Gbs, communication within and without the vehicle happens much faster. The advances mean better screen resolutions, better battery management for hybrids and electric vehicles, the capability for over-the-air updates and "functionality upgrades throughout the lifespan of the vehicle." Cadillac's Super Cruise has already been lined up as a leading candidate for constant improvements in the driving assistance suite, a key part of GM's "vision for a world with zero crashes, zero emissions and zero congestion." And whenever GM decides to take the plunge, it will mean a 48-volt electrical system. More than 300 specialists worked on the digital platform, and security was a huge part of the task. We've already heard that GM consulted with Boeing and military contractors on how to prevent hacking. The carmaker has an internal Product Cybersecurity group that reached out to the research community, and created a "bug bounty" program to crowdsource uncovering any flaws.

What are the odds an actual Cadillac EV looks anything like this?

The Cadillac EV concept sure looks neat. It's all-electric, too, which is even neater. Unfortunately, it's a concept car, and when it comes to concept cars with Cadillac badges on them, it's best not to get too excited. For instance, you might recall this exquisite piece of automotive art. It was called the Elmiraj. You might recall the production version became the bold face of a new Cadillac and inspired a renaissance for the brand. Jay-Z drives one. Oh wait, no he doesn't. It was never made, nor was anything like it made. This is the Cadillac Escala. It has certainly inspired design cues on production Cadillacs, most notably the just-revealed XT6. However, besides those cues, it's a pretty anonymous large crossover. Hardly anything as stunning as the Escala. Now, perhaps the CT5 will be a dead-ringer, but we wouldn't get our hopes up. Then there's this, the Ciel. Not to be confused with an Acura CL, it was 100 feet long, a convertible and purple. This was also not made. OK, we can see why. And finally, this is the Cadillac Sixteen. As the name suggests, it had 16 cylinders. That's a lot. The most you can get in a Cadillac today is half that many. Now, to be fair, most manufacturers produce concept cars that have zero chance of production. They are meant to serve as inspiration for future designs, showcase future technologies or just draw attention to the brand. The problem with the Cadillac concepts is that they're not that fanciful. Those aren't pod-like Jetsons cars up there. They aren't this nonsense. They look like modern interpretations of the exact sort of grandiose cars Cadillac used to make. The very cars that made Cadillac the "Cadillac of the World." You know, like this. I'm not talking about literal tail fins and pink paint, but that's a CADILLAC. It's confident. It's its own thing. It doesn't need to beat BMW around the Nurburgring to prove something to someone somewhere. The Elmiraj was also a CADILLAC. The XT6 literally wears a Cadillac badge, but it could be anything. By contrast, Lincoln is doing a much better job of tapping into the spirit of its grand past with the Navigator, Aviator and suicide-doored Continental. Nowhere is that better seen than in the cabins of the XT6 and Aviator. One is swank. The other is not. But back to where we started: that EV concept. You'll note that it doesn't actually have a name.