2002 Cadillac Escalade 180" Stretch 14 Passenger Limo By Royal Couch Sharp! on 2040-cars

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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2021 Cadillac Escalade makes its grand debut among the stars during Oscars week

The 2021 Cadillac Escalade has arrived in high style in Los Angeles during Oscars week. With no January Detroit Auto Show, there’s no better place for the next generation of CadillacÂ’s iconic luxury SUV to be revealed than star-studded L.A. We got to spend some time in and around the Escalade a couple weeks ago, and now we can finally tell you all about it. As expected, the 2021 Escalade is following in the footsteps of all the other full-size GM SUVs by going with an independent rear suspension setup. Just like the Tahoe and Yukon, Cadillac is also making the next-gen magnetic shocks and new air suspension optional equipment. Engineers told us that thereÂ’s hardly any difference underneath the Escalade versus its platform stablemates, and our early impressions of the ride suggest thatÂ’s perfectly fine. Powering the new Escalade is GMÂ’s trusty 6.2-liter V8 or the 3.0-liter turbo-diesel inline-six — both are paired with a 10-speed automatic transmission.   Related: 2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper 2021 Cadillac Escalade ESV will debut at the New York Auto Show   WeÂ’re not surprised to see the oil-burner being offered as an option with the Escalade after itÂ’s been tucked under the hood of the Tahoe and Yukon, but it is a significant addition to the Escalade lineup. GM has never fit a diesel engine to an Escalade before, but engineers tell us that this motor is refined enough for an Escalade buyer. We were surprised by its smoothness in the Silverado, and weÂ’ll wager itÂ’s even more discrete in the luxury SUV. The lovely 4.2-liter twin-turbo V8 Blackwing engine was never mentioned in CadillacÂ’s presentation to us. We asked, but thereÂ’s no news to be had on the Blackwing front, as Cadillac shrugged us off. Arguably, the most important aspect of the new Escalade is its interior. When the redesigned Lincoln Navigator came out, it made the aging Escalade look like a boring dinosaur. Cadillac knew this interior had to be extraordinary to compete, and itÂ’s taken an interesting approach.  Do you recall the Cadillac Escala concept? If so, thatÂ’s exactly what Cadillac has done with the EscaladeÂ’s interior. The tri-screen layout of the EscalaÂ’s concept dash has been translated into a final production design, and it looks spectacular in person.

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).