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Cadillac ELR regen on demand brakes win 2014 Green Car Technology award

Just like the Oscars, Green Car Journal decided a few years ago to up the number of nominees for its annual award. For the annual "Green Car of the Year" award, given out at the Los Angeles Auto Show each year, there are five finalists. For the "Green Car Technology" award, there are a fantastic ten. At the 2014 Washington Auto Show today, the Cadillac ELR and its regen on demand brakes managed to beat out the nine other finalists to claim the second annual "Green Car Technology" award. What is the purpose of the "Green Car Technology" award? Green Car Journal says it wants to reward "technologies that enable significantly improved environmental performance in vehicles today," which is why only fuel-saving technologies that were "in use on American highways during the award year" can be considered. The Caddy's brakes beat out the Acura Sport Hybrid SH-AWD powertrain, the Audi 3.0-liter turbodiesel engine, the BMW carbon-fiber passenger shell from the i3, the 1.0-liter EcoBoost engine used by Ford, the plug-in hybrid powertrain in the Honda Accord, Hyundai's hydrogen fuel cell technology, the regenerative brakes in the Mazda i-ELOOP, the plug-in hybrid powertrain used in some Porsche models and, finally, the Ram 3.0-Liter EcoDiesel engine. Last year, Green Car Journal gave Mazda's Skyactiv technology the inaugural Green Car Technology award. Cadillac ELR Regen On Demand Wins 2014 Green Car Technology Award Green Car Journal Lauds Cadillac's Electric Car Tech at Washington Auto Show WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Cadillac's innovative Regen on Demand technology has taken top honors as the winner of Green Car Journal's 2014 Green Car Technology Award™. The prestigious award was presented at a Green Car Journal press conference during the Washington Auto Show's second Policy Day. "Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers.

2020 Cadillac Escalade spied for the first time

Cadillac is expanding its crossover and SUV range with a new three-row XT6, but that doesn't mean it has forgotten about the one that started it all. As seen in the above photos, the company is testing a new version of the Cadillac Escalade. It's well-covered, but there are a number of details that we can make out. We'll get to what we can see of the design in a bit, but the big news is the suspension. Like the new Tahoe we previously spied, the 2020 Cadillac Escalade will have an independent rear suspension replacing the solid axle set-up that GM's full-size SUVs have always possessed. Its rivals from Ford/Lincoln went independent long ago. We can't underline enough how much of a difference this will make. Handling should be less cumbersome and the ride will be smoother and less prone to jiggling over bumps. It would be improved even further if Cadillac continues to offer magnetically controlled shocks as standard. Inside, the third-row should be positioned lower, thus lowering the current sky-high load height and resulting in a third-row that's actually habitable. In other words, the Escalade won't be so archaic. You can see the visual differences between the new (top) and current (bottom) designs below. Now, as for the design, our best clue to the new Escalade's design is in the grille. The flashy slatted chrome grille of the current model is gone and in its place a more modest mesh grille with little studs pushed to the front. It's very much like the grille found on the new CT6 and XT4. Also, like those two vehicles, the headlights appear to have more horizontal elements than the very vertical examples on the current Escalade. The rest of the SUV is harder to make out. The profile is very similar to the current one, and will surely be shared with the Chevy Tahoe and Suburban and GMC Yukon models. The rear features new rectangular exhaust tips nestled into the rear bumper. The taillights will likely continue to stretch up the rear pillars. Like the suspension, the Escalade will continue to be generally mechanically the same as the aforementioned Chevy and GMC versions, albeit with the best parts standard. The updated 6.2-liter V8 with Dynamic Fuel Management first introduced on the Silverado and Sierra will likely be the standard engine. It will then be paired with the 10-speed automatic transmission. With the new Navigator so widely impressing in reviews and in sales, this new Cadillac Escalade will have to step it up.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.