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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac issues stop-sale on recalled CTS, SRX

General Motors has issued a stop-sale order on the Cadillac CTS and SRX, both of which were recalled late last month. Why the stop-sale after all this time? Well, um, GM apparently doesn't know how to fix them.
The stop-sale covers all used Cadillac CTS sedans, coupes and wagons from model years 2003 to 2013, as well as new 2014 coupes and wagons. The SRX crossover stop-sale, meanwhile, only covers used vehicles from model years 2004 to 2006.
Automotive News reached out to GM spokesperson Alan Adler, who told the news pub that the company's engineers were "looking at one common solution" for the affected vehicles, although "they don't have it yet."

2022 Cadillac CT4-V Blackwing First Drive Review | A magnificent sunset

Rising from the ashes of the ATS-V, the 2022 Cadillac CT4-V Blackwing represents the ultimate (in the purest sense of the word) in compact performance from GM’s luxury brand. The name Blackwing was originally applied to a stillborn, twin-turbocharged V8 destined for a new generation of luxury sedans, but has been repurposed as a symbol for CadillacÂ’s stubborn insistence on doing right by its performance heritage, right up to the end. Yes, the end. The last gasp. The grand finale. Swan song. Farewell tour. Whatever version of finality works best for you, apply it here, because Blackwing represents the gasoline-powered CadillacÂ’s final form. There are two key components to a sport sedan: a kick-ass powertrain and a chassis than can wrangle it. Check and check. A modern and powerful twin-turbo V6 resides under the CT4-V Blackwing's hood, and it rides on the latest and greatest revision of GMÂ’s global Alpha platform, which evolved from the same basic underpinnings of the ATS, CTS and Chevy Camaro. A stretched and widened version is the foundation for the CT5 (look for our review of that car's Blackwing next week). In transitioning from ATS to CT4, Cadillac decided to reposition and price its smallest sedan against EuropeÂ’s subcompacts. In the grand tradition of CadillacÂ’s sporty four-doors, this makes it a size mismatch. ItÂ’s almost as large on the outside as a BMW 3 Series or Mercedes C-Class, rather than the front-wheel-drive based 2 Series Gran Coupe and CLA-Class with which the CT4 nominally competes on price. This generational re-branding also resulted in a new, very different approach to high-performance models wearing the letter V. Before, they represented the pinnacle of their respective nameplates, but now, a -V represents the mid-grade offering. Upgraded certainly (limited-slip rear differential, more power, adaptive suspension) but positioned against AudiÂ’s S and BMWÂ’s M-Sport models. Cadillac even calls it "CT4 V Series" in certain places because the situation wasn't confusing enough. And although there's nothing ambiguous about the Blackwing's position atop the CT4 hierarchy, Cadillac's have-their-cake-and-eat-it-too approach to the CT4Â’s positioning still makes things a little hinky.