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Super Cruise will feature in 22 GM nameplates by 2023

Super Cruise, the semi-autonomous hands-free driving technology that first appeared on the 2018 Cadillac CT6, was always intended to broaden out to more GM models, especially now that CT6 production has ended, but now we have specific numbers. Automotive News reports that GM will have it on 22 nameplates by 2023. GM President Mark Reuss spilled the beans to investors at the company’s Capital Markets Day presentation, saying that Super Cruise will start appearing in brands beyond Cadillac in 2021. GM just last week announced the first big update for its driver-assist technology late last month, saying it would be coming to the 2021 CT5, CT4 and Escalade full-size SUV, all of which should debut later this year. Next year weÂ’ll see it offered as an option on seven more nameplates, then a dozen more in 2022 and 2023, Reuss said. The next generation of the technology will come with a new feature called “Lane Change on Demand,” which will allow the driver to activate or tap the turn signal and the car to do a hands-free lane change if itÂ’s safe to do so, and so long as the driver monitor system can tell the driver is paying attention. ItÂ’s also said to feature improved performance and hands-free dynamics, a better user interface and software tweaks, among other upgrades. Super Cruise uses a camera and infrared light to detect whether the driver is paying attention, plus radar, cameras and lidar mapping to center the vehicle in a highway lane and drive in hands-free mode in optimal scenarios. ThereÂ’s no immediate word on whether the upcoming next-generation version will also come with an expanded network of compatible highways beyond the 200,000 miles where the technology is currently capable of being deployed. Autoblog named Super Cruise the 2019 Technology of the Year winner. Related Video:     Cadillac GM Emerging Technologies

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2018 Cadillac CT6 Drivers' Notes | Super Cruiser

The 2018 Cadillac CT6 showcases General Motors' impressive Super Cruise feature. It's the next milestone on the way to an autonomous future, though GM is being conservative about promoting Super Cruise's considerable prowess. It helps the driver, GM says. Does it work? Our editors have been testing one this week as the calendar turns and the temperatures drop in Michigan. Also, the CT6 is a really nice car. Here's what we think. Senior Editor, Green, John Beltz Snyder: Super Cruise, man. On Wednesday night, I rode home in a 2018 Cadillac CT6 with Super Cruise. I say "rode," but I was sitting in the driver's seat. I spent more time with my hands off the steering wheel than on it. It was super relaxing. Once I got on the highway, I set the cruise control, waited for the steering wheel icon to show up on the instrument cluster, and hit the button on the steering wheel that looked like a steering wheel (pretty meta, to be honest). The top section of the wheel illuminated in a green arc, and I felt the weight of the steering lift as the car began driving itself. I put my feet flat on the floor, rested my hands on my knees, and just watched the road while listening to a podcast ("The Dollop," if you were wondering). To be honest, I had trouble concentrating on the audio, as my thoughts were captivated by the way the car managed the road and traffic around me. Sure, I had to change lanes on my own and take over steering on interchanges and surface streets, but when the AI took the reins, it had my complete confidence. Perhaps just as surprising, the CT6 was also a blast to drive manually. It felt super smooth, with plenty of power and poise. I enjoyed bending it through 50-mph curves almost as much as I enjoyed being driven. Almost. Editor-in-Chief Greg Migliore: Super Cruise just works. I was blown away how easy it was to use and how well it just did what it was supposed to do. Merging into the teeth of rush hour traffic in metro Detroit, I braced for the worst. I figured I'd be stuck in bumper-to-bumper gridlock and Super Cruise would never get deployed. Frankly, I was cynical Super Cruise would work. But then I was able to hit the 70-mph speed limit and figured, well, let's just see about this thing. Like John, I did the two-steps to set up SC, and boom, it worked. It trailed the cars in front of me at a proper distance. It braked naturally to a stop and then resumed speed. It slowed down when a Jeep Grand Cherokee cut me off.