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Hotter Cadillac CT4-V prototype spied testing at GM's Proving Grounds

Cadillac already teased us once with the hotter CT4-V and CT5-V at the Belle Isle Grand Prix, but these photos are still the best look yet at what's next for the Cadillac V-Series. The car we're looking at in heavy camouflage here is a high-performance CT4, but we don't really have a name to call it at this point. Cadillac hasn't said, so it could be anything. We'll just refer to it as the faster V, as it's certainly looking a bit more racy than the warmed-over CT4-V already revealed. While the styling isn't drastically different from the CT4-V already out there, the front intake and openings look deeper and more aggressive. The middle, raised section of the hood is a little taller and the whole front-end design looks a lot like the one teased in Belle Isle. This vehicle even appears to have the same mirror design as the faster V. The side sills, quad exhaust tips and wide rear tires lend this prototype an aggressive look, but we did note that it doesn't have the big ducktail spoiler we saw teased previously. Maybe Cadillac is trying to keep a low profile while testing. A keen eye will notice a wild apparatus attached to the front, which would serve as a great jousting pole if you were into that kind of thing. We don't know exactly when Cadillac plans to introduce the faster V machines, but we wouldn't doubt if it happened before the year was out. The ATS-V and CTS-V didn't look wholly different than the pedestrian versions of those cars, and this prototype indicates Caddy may follow a similar pattern this time around. All will be explained from GM soon, but for now, we wait.

GM to add 1,200 workers at 2 Michigan factories

DETROIT — General Motors is adding 1,200 jobs at two Michigan factories to build midsize SUVs and two new luxury sedans. GM said Friday that its Lansing Delta Township plant will get a third shift and 800 more workers to build the Chevrolet Traverse and Buick Enclave SUVs, which have three rows of seats. The Lansing Grand River plant will get a second shift and 400 more workers to build two new Cadillac sedans, the CT4 and CT5. Employees laid off at other GM factories will fill the new jobs first, then workers will be added, GM spokesman Dan Flores said. The company has not determined yet how many new people will be needed, he said. Both additional shifts will start working sometime between April and June, the company said. Lansing Delta Township now employs about 2,500 salaried and blue-collar workers, while the Grand River plant has 1,400. GM sold more than 147,000 Traverse SUVs in the U.S. last year, a 0.4% increase from 2018. Enclave sales were up 3% to just over 51,000, according to Autodata Corp. Related Video:

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.