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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

2021 Cadillac CT5 adorned with Diamond Sky Special Edition Package

Among the changes due to appear on the 2021 Cadillac CT5 will be an exclusive Diamond Sky Special Edition Package. We don't have photos of the design theme yet, but Cadillac Society reports that the heaven-hued composition will only be available on the Premium Luxury trim. It starts with Diamond Sky Metallic paint that could provide perfect contrast for the Dark Sky Metallic offered on the GMC Sierra 1500. The CT5 goes all-in with the exterior color, dressing the rocker moldings and rear diffuser in Diamond Sky Metallic, and sitting on 19-inch wheels with a Diamond Cut/Midnight Silver finish. Tucked behind the wheels, buyers will find blue Brembo V Performance brake calipers. And having decided that standard taillamps will detract from the effect, for the first time on a non-V and non-V Sport Cadillac, the special edition CT5 will get clear taillights with a gray-tinted outer lens. The interior fabric comes in Sky Cool Gray with a Diamond Fall seat perforation pattern, offset with Jet Black accents, Galaxy Wood trim, and alloy pedals.  In typical Cadillac fashion, getting the Diamond Sky Special Edition Package will necessitate ordering another package when ordering opens next year. The required Climate Package bundles heated and ventilated driver and front passenger seats and an automatic heated steering wheel, and costs $1,090 in 2020. Elsewhere for the CT5 and the CT4, the next model year delivers a 12-inch customizable digital gauge cluster, plus the option of Super Cruise. Some of the changes already outlined for the 2021 CT5-V are likely headed to the CT5, so in the case of Super Cruise, for instance, checking that option could get real pricey, requiring the $1,300 Driver Awareness Plus Package as well as either the $8,330 Platinum Package or $1,950 Driver Assist Package.  Related Video:    

Cadillac issues stop-sale on recalled CTS, SRX

General Motors has issued a stop-sale order on the Cadillac CTS and SRX, both of which were recalled late last month. Why the stop-sale after all this time? Well, um, GM apparently doesn't know how to fix them.
The stop-sale covers all used Cadillac CTS sedans, coupes and wagons from model years 2003 to 2013, as well as new 2014 coupes and wagons. The SRX crossover stop-sale, meanwhile, only covers used vehicles from model years 2004 to 2006.
Automotive News reached out to GM spokesperson Alan Adler, who told the news pub that the company's engineers were "looking at one common solution" for the affected vehicles, although "they don't have it yet."