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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac ATS sedan is in its last year

Cadillac has just confirmed that the ATS Sedan dies at the end of the 2018 model year. In an e-mail to CarBuzz, spokesman Donny Nordlicht wrote, "Production of the ATS Sedan is ending due to extensive plant upgrades, expansion and re-tooling to prepare for the next generation of Cadillac sedans." The admission confirms several months of deduction based on a document trail put together by The Truth About Cars. Last December, TTAC reported that General Motors didn't list a 2019 Cadillac ATS sedan on VIN documents submitted to the National Highway Traffic Safety Administration. Only the coupe remained, the presumption being that 2018 would be the last year for the sedan. That presumption was bolstered by industry sleuth Bozi Tatarevic's discovery this week that GM hasn't included the ATS sedan in the carmaker's fleet order guide. The death of the four-door ATS won't surprise anyone paying attention to statements from Cadillac or ATS sales figures. Brand then-president Johan de Nysschen strongly hinted last summer that three sedans would bite the dust come 2019, and one would be refreshed. We've seen the gussied-up CT6, so that put the XTS, CTS, and ATS in the funeral home. The XTS would die an unavenged death, while the CTS downsized into the properly midsized CT5 and targeted buyers in the $35,000 to $45,000 range, overlapping with $34,595 ATS sedan pricing by doing so. The ATS would go on hiatus, eventually resurrected as a compact luxury offering possibly called CT3 in coupe form and CT4 as a sedan sometime around 2020. As for the market situation, ATS sales are up 7.3 percent in the U.S. through the end of April this year compared to 2017. However, the ATS sold only 13,100 units in the U.S. in 2017, compared to 21,505 units in 2016 and a high of 38,319 in 2013, its first full year on sale. Assuming new Cadillac president Steve Carlisle stays the predicted course, GM might keep the ATS Coupe as a lure to sporty buyers in the segment until a possible CT5 coupe arrives. Otherwise, Nordlicht's e-mail said "Cadillac's future sedan portfolio will consist of three sedans, positioned in different segments and clearly differentiated by size and price." The 2019 ATS Coupe will stick with its three current engines, the 2.0-liter turbo with 272 horsepower and 295 pound-feet of torque, the 3.6-liter V6 with 335 hp and 285 lb-ft, and the 3.6-liter twin-turbo V6 in the ATS-V with 464 hp and 445 lb-ft of torque.

2019 Cadillac Escalade ESV Drivers' Notes Review | Old, but not antiquated

When the Cadillac Escalade debuted 20 years ago, car-based crossovers were just getting their start. The Escalade was and still is basically a Chevy Tahoe with new styling and a nicer interior. That's especially true today, as our test car has an interior that looks like it was lifted straight from a Cadillac CTS rather than a Chevy Silverado. Crossovers may be more comfortable and fuel efficient, but they can't hold a candle to towing and payload capabilities of a body-on-frame SUV. If you need to haul seven people and a full-size Airstream in quiet comfort, few options are better than the Escalade. This week, our tester was a long-wheelbase Escalade ESV. That means substantially more room both behind the third row and with the seats folded. The Premium Luxury trim sits in the middle of the lineup, but it still comes with a lot of goodies. Features include a Bose audio system, a digital instrument cluster, a heads-up display, heated and cooled leather seats, a heated steering wheel, tri-zone climate control, Magnetic Ride Control and a stout 6.2-liter V8. Options include upgraded leather for $2,000 and polished 22-inch wheels for $600. All in, this Escalade was just shy of $100,000. Editor-in-Chief Greg Migliore: The Escalade is arguably Cadillac's best vehicle. It's a bold, body-on-frame SUV that feels decadently all-American. The Escalade is still contemporary even though it's been years since the ute has had a major redesign. I enjoyed a couple nights in this luxury bruiser. The V8 is powerful, and the 10-speed is a smart improvement. The command seating position is always welcome for me. The interior is nicely laid out, and the materials all look and feel upscale. Not a huge fan of Cadillac's touchscreen (no longer officially called CUE), but it seems to be getting better or I'm getting used to it. Love the Escalade's exterior design. It's dramatic, imposing and gives Cadillac something that's a true style-leader. All that being said, I'll be interested to see how Caddy iterates the Escalade. The Lincoln Navigator is an excellent product and a worthy adversary. Cadillac would be wise to keep its SUV flagship fresh. Senior Editor, Green, John Beltz Snyder: I was not excited to get into the Escalade. This is really not my cup of tea. I used to love the Chevy Suburban, but that fondness has languished as my tastes evolved as these huge vehicles have modernized, losing the charm that drew me to them when I was younger.