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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

Here's your chance to own a 7.0-liter V8-powered, stick-shifted Cadillac Catera

Cadillac never stuffed a V8 engine into the Catera, the entry-level model it sold in the United States from 1997 to 2001, so American tuner Lingenfelter stepped in and offered to perform the conversion. One of the few cars it dropped an eight-cylinder into is for sale, and the bigger engine is just one of many modifications performed on it. Listed on auction site Bring a Trailer, this 2001 Catera lost its V6 soon after it was leased to its first owner in Warren, Michigan. Lingenfelter replaced the 3.0-liter V6 with a 5.7-liter V8 and ditched the automatic transmission in favor of a six-speed manual, but that wasn't enough; the owner sent it back for more. It left the shop again with a custom-built, 7.0-liter V8 between its fenders. It's essentially a Chevrolet Corvette C5.R-based block topped with LS6 heads, an LS6 intake, and a less restrictive exhaust. Its horsepower and torque outputs aren't available, unfortunately, but we assume the V8 easily doubles the stock Catera's 200-horse output. Cadillac marketed the Opel-built Catera as the Caddy that zigs, not as the Caddy that humiliates hot rods on a drag strip, so additional modifications were required to keep the V8's power in check. Highlights include a limited-slip differential, a lowered suspension with bigger sway bars, and beefier brakes all around. At one point in its life, this Catera also received 17-inch alloy wheels, a three-spoke steering wheel, and a sprinkling of V emblems. Although engine swaps are often hit or miss, this Catera has spent approximately 18 years and 40,000 miles with a V8 under its hood, so it's apparently a solid, well-thought-out build. It currently has 42,000 miles on its odometer, and it's located in Michigan. Bidding stands at $6,250 as of this writing, with five days left in the auction. It won't stay in the four-digit range for long, and it might end up costing as much as a late-model ATS-V, but when are you going to find another one like it? Related Video:   Featured Gallery 2001 Cadillac Catera with V8 engine, Lingenfelter modifications View 10 Photos Aftermarket Cadillac Performance Sedan