1999 Cadillac Eldorado Etc Coupe 2-door 4.6l on 2040-cars

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GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

1959 Cadillac Eldorado and more featured in latest 'Forza Horizon 4' car pack

It's that time again, time for another Forza Horizon 4 car pack. This one is a bit bittersweet, because while there are some great cars, it will also be the last one included with the Car Pass, which covered every downloadable car pack for a discounted price. So either we won't see many additional cars in the coming months, or we'll be paying extra for them. On a brighter note, the cars in this pack are cool, particularly the 1959 Cadillac Eldorado Biarritz convertible. Threading this aircraft carrier of a car through British streets should be highly entertaining. It's also stylish as all get-out. There are more appropriately sporty cars coming, too, including the 1994 Honda Prelude Si, 1994 Nissan Fairlady Z Version S Twin Turbo and the all-new TVR Griffith. Some reward cars being added come from the role-playing video game Final Fantasy XV. They're the Quartz Regalia Type F and Type D. The Type F is another big luxury convertible in the vein of the Cadillac, and the Type D is the monster truck version. The car pack is available now, and is free to owners of the $29.99 Car Pass. The individual car packs are available for $6.99 separately, and individual cars are even available for $2.99 a piece if you only want specific ones. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Cadillac Honda Nissan forza horizon 4