1979 Cadillac Eldorado Base Coupe 2-door 5.7l on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac Celestiq previewed as a flagship luxury electric car

Last year, our Autoblog Green editor, John Beltz Snyder, got a sneak peik of GM's upcoming electric car roll out. No photos were given, but he described them in great detail. Now we finally get our own peek at one of those cars, the Cadillac Celestiq flagship sedan. Sadly, we don't get a particularly clear look, since Cadillac is only teasing the car at this point, but it's better than nothing, and better than most teasers. We get a top-down shot that reveals the car will share some key cues with the Lyriq crossover EV. Most obvious is the rear with the boomerang taillights and fastback roof, which is a glass unit separated into four pieces. Each piece can be individually adjusted for transparency, and it appears they can be illuminated as well. The front also appears similar to the Lyriq with a geometric grille covered in a transparent panel. The grille looks significantly larger, though. It also features illumination like the crossover. We also get a look at the interior, which prominently features a full-width screen for instruments and infotainment. There appears to be a screen in the center console/stack that can control functions including the roof panel illumination. According to Snyder, the interior also has extensive wood and metal trim intermingling with nifty ambient lighting. Cadillac didn't say much about the mechanical aspects except the basics. It will use GM's Ultium battery technology that will be shared with other products such as the aforementioned Lyriq and the GMC Hummer EV. It will also feature four-wheel steering as well as all-wheel-drive, undoubtedly courtesy of dual motors, one front and one rear. Cadillac previously confirmed that the Celestiq is headed for production. We also suspect that some of the fancy features such as the screens and multi-panel glass roof could make it to production. This is because it's meant to be a halo product showing off the ultimate in luxury and technology from the brand, and it could have a price tag larger than $200,000. We're expecting Cadillac to fully reveal the Celestiq in a few months, but it could be a while before the production version hits the road. The Lyriq isn't going on sale until late next year, and we would bet the Celestiq wouldn't come ahead of it. Related Video:

2020 Cadillac CT4 spied completely undisguised for the first time

A few weeks ago, Cadillac gave us our first look at its new small luxury sports sedan in the form of the CT4-V. This was a bit unusual considering the company hadn't shown us the regular one yet, and the reveal is still off in the not-too-distant future. But we were lucky enough to catch a normal 2020 Cadillac CT4 parked at a local gas station completely and totally undisguised. Based on what we know about other recent Cadillacs and their trim and design, this CT4 is probably a Luxury or Premium Luxury trim, since it has plenty of bright chrome and red taillights instead of dark gray ones. The differences from the CT4-V are subtle. The mesh grilles of the V are swapped for a main grille studded with small Cadillac badge shapes and the lower grille has simple slats. The little air intakes by the lower sections of the running lights are smaller than the ones on the V. This car also lacks the V's side skirts and wider canards on the edges of the front bumper. There doesn't appear to be a rear spoiler either. While we've had a good look at the exterior of the CT4, we'll have to wait until the car's full reveal later this year to know what's under the skin. We do know that it will continue to use the Alpha platform shared with the CT5, Camaro and the old ATS and CTS. We suspect the base engine will be the same 2.0-liter turbocharged inline-4 from the CT5, which makes 237 horsepower and 258 pound-feet of torque. Since the CT4-V uses a turbo 4-cylinder that makes 320 horsepower and 369 horsepower, there might not be a V6 option for the regular CT4. The CT5's twin-turbo 3.0-liter V6 makes more power and torque, so that's out, and the old ATS's naturally aspirated V6 made 335 horsepower and 285 pound-feet of torque, which would be uncomfortably close the CT4-V's specs. But we could see a V6 of some sort in an even more potent V iteration of the CT4 later.