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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

2020 Cadillac CT5 in New York: 7 questions with the chief engineer

Cadillac revealed the 2020 CT5 at the New York Auto Show, and we decided to sit down and have a chat with chief engineer Mike Bride to learn more about the car. You can read our reveal post here to get the full download, and then read on below to learn a bit more. Cadillac is still rather coy about any performance model to spawn from the CT5, but things appear to be looking up after our conversation that you can read below. Q: What's the driving nature of this car? Should we expect something similar to the CTS and ATS? A: Yes, you can see it's built off the rear-wheel-drive architecture. Our goal was to retain all of that fun-to-drive nature. Direct steering feel, responsive handling. Going forward, we ask how we can continuously improve, and that was really about driving more sophistication in the ride, a much more mannered car that's better for impact harshness and rolling isolation, really provides comfort when you want comfort over tire strips and heaves in the road. Really getting that level of isolation, but not compromising that handling and direct steering feel of the Cadillac sedans we've grown accustomed to. Q: How is this car different from the CTS underneath, and other Alpha platform cars? A: I would say this is a major revision. A lot of new parts, a lot of new part numbers, a significant evolution. In the suspension space, the links are all new, and there's been a lot of work done in isolation, so the bushings and strut mounts are all new. We've evolved the Alpha platform to now get the ride control and road isolation, the comfort aspects of it all. There are a lot of structural improvements like a changed wheelbase, an evolution in rear foot-swing and foot space from the fuel tank area to get in and out of the car better. As we developed this structure, it was about overall structural body stiffness, and impedance at the chassis attachments to really get that level of isolation from road inputs. We try to have a calm floor, a steering wheel that doesn't vibrate, and quiet to the driver's ear. Those were the paths we went after to really drive the structure to the right stiffness requirements, structural integrity, a lot of development into suspension bushings, tuning elements, strut mounts. We have a new damper technology, a ZF damper. It has MVS damper technology. It's a multi-valve system that provides less harshness from an NVH standpoint and a great optimization balance of motion control with ride inputs.

Cadillac adds torque-number badging to most new models starting in 2020

Few phrases describe huge swaths of America better than a phrase spotted on the back of a top-fuel dragster at an NHRA event: "You can never have too much horsepower or ammunition." If Cadillac CEO and wily Canuck Steve Carlisle has his way, the revised phrase would substitute "torque measured in Newton-meters" for "horsepower." Starting with the 2020 model year, America's luxury brand will add torque figure badges to CT and XT models, beginning with the XT6. The badge above kinda almost sorta represents the torque produced by the luxury crossover's 3.6-liter V6. That badge did not appear on the XT6 we photographed at the Detroit Auto Show. In U.S. parlance, twist in the XT6 comes to 271 pound-feet. Translated to Newton-meters, that's 367 Nm. Then round that up to the nearest 50, which Cadillac will do, and one arrives at 400. True, the rounding prevents a future of number jumbles like the 2020 XT6 367 vs. the 2021 XT6 419T. Nevertheless, we don't know why Cadillac is rounding to the nearest 50 instead of the nearest 25, since 50 Nm is about 37 lb-ft and could conceal a decent torque increase between model years. A "T" denotes turbocharging, and we imagine there'll be designations for hybrids and electric cars. We think most modern attempts at engine-based nomenclatures soon get as complicated as ciphers or come unmoored from their original scheme. And based on our experience with The Average Car Buyer, they don't care. A bigger number, no matter what that number represents, means more, which is the important thing. Because America, right? Maybe not. Carlisle said, "We're not talking about displacements any more," and the new badging will give consumers "a clear understanding of the power differences across the lineup." The brand believes torque provides a better comparison between ICE, hybrid, and EV powertrains and "the balance between fuel economy and performance." As for the immigrant unit of measurement, Carlisle told CNET, " It's metric, it's universal, it's global, we have to think about all the markets that we're doing business in." Oh, and, "Engineers certainly prefer Newton-meters." The new nomenclature will not be applied to V-series models or the Escalade, because the CEO holds that "special cars get special names." We should probably take a moment to reassure the CT and XT models that Steve Carlisle thinks you're all special, too. Just a different kind of special.