1977 Cadillac Eldorado Biarritz, 14,000 Original Miles, Aaca National Winner on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2021 Cadillac CT5 adorned with Diamond Sky Special Edition Package

Among the changes due to appear on the 2021 Cadillac CT5 will be an exclusive Diamond Sky Special Edition Package. We don't have photos of the design theme yet, but Cadillac Society reports that the heaven-hued composition will only be available on the Premium Luxury trim. It starts with Diamond Sky Metallic paint that could provide perfect contrast for the Dark Sky Metallic offered on the GMC Sierra 1500. The CT5 goes all-in with the exterior color, dressing the rocker moldings and rear diffuser in Diamond Sky Metallic, and sitting on 19-inch wheels with a Diamond Cut/Midnight Silver finish. Tucked behind the wheels, buyers will find blue Brembo V Performance brake calipers. And having decided that standard taillamps will detract from the effect, for the first time on a non-V and non-V Sport Cadillac, the special edition CT5 will get clear taillights with a gray-tinted outer lens. The interior fabric comes in Sky Cool Gray with a Diamond Fall seat perforation pattern, offset with Jet Black accents, Galaxy Wood trim, and alloy pedals.  In typical Cadillac fashion, getting the Diamond Sky Special Edition Package will necessitate ordering another package when ordering opens next year. The required Climate Package bundles heated and ventilated driver and front passenger seats and an automatic heated steering wheel, and costs $1,090 in 2020. Elsewhere for the CT5 and the CT4, the next model year delivers a 12-inch customizable digital gauge cluster, plus the option of Super Cruise. Some of the changes already outlined for the 2021 CT5-V are likely headed to the CT5, so in the case of Super Cruise, for instance, checking that option could get real pricey, requiring the $1,300 Driver Awareness Plus Package as well as either the $8,330 Platinum Package or $1,950 Driver Assist Package.  Related Video:    

Cadillac Escalade gets $10,000 discount to ward off Navigator

Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $10,000 discounts to some current customers to keep them from switching brands. The discount, reported by Bloomberg, applies to lessees of 2016 model-year Escalades, with a $7,500 discount offered to owners, through May 31. It's at least the second time GM has resorted to incentives to keep customers in its cash-cow luxury SUV since Ford launched the all-new 2018 Navigator late last year. In November, Cadillac offered a $5,000 discount on the purchase or lease of the Escalade to any buyer who traded in a 1999 or newer Lincoln model. Analysts have estimated that the Escalade produces nearly $1 billion in yearly profit for GM. Escalade sales were up 14 percent in March and 8 percent during the first quarter, with retail sales up by double-digit percentages in both periods, higher transaction prices and market share expected to climb by 2 percent year-to-date, according to GM. That's impressive for a vehicle that has received only minor updates since the current generation went on sale for 2015. While it still trails the Escalade in sales, the Navigator has been riding a 63 percent increase in deliveries this year, with new models lasting on dealer lots an average of only 10 days and average prices ballooning to $82,500, according to Bloomberg. Ford earlier this year announced it was pouring $25 million into its Kentucky Truck Plant in Louisville to boost production of the Navigator and Ford Expedition. You can read Autoblog's side-by-side comparison of the 2018 Escalade and Navigator with competitors including the Lexus LX 570 and Infiniti QX80. Related Video: Image Credit: Cadillac Cadillac SUV Luxury sales incentives lincoln navigator sport utility vehicle discount