1973 Cadillac Eldorado Convertible on 2040-cars

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Why Cadillac is willing to lose 43 percent of its dealers

Cadillac is offering about 400 dealers in the United States a lump sum of money to close down. That represents over 40 percent of Cadillac dealers in America. Offers start at $100,000 and top out at $180,000. The average offering is around $120,000. According to Automotive News, Cadillac chief Johan De Nysschen estimates it will cost the automaker around $50 million to close these dealers. Any dealer that chooses to remain open will have to submit to Cadillac's ambitious Project Pinnacle, which will divide dealers into incentive categories based on how many units they sell. "Every single Cadillac dealer will have the potential to earn significantly higher profits than they do today," says De Nysschen. Dealers have until November 21 to decide if they want to take the cash or submit to Project Pinnacle. A logical question: Why is Cadillac willing to spend $50 million to close down 43 percent of its dealers? First, GM's luxury brand has way more dealerships than it needs. Second, the 400 dealers with offers to shutter each sold 50 or fewer vehicles in 2015, representing just 9 percent of its sales volume in America. So, while closing these smaller dealerships may have a small initial impact on sales, it's not going to be a major hit to Cadillac. Related Video: News Source: Automotive News - sub. req.Image Credit: Gary Cameron / Reuters Cadillac Car Dealers Luxury Performance

Ford F-150 Raptor, Nissan Pathfinder and Frontier, and Cadillac Blackwings | Autoblog Podcast #663

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale and Associate Editor Byron Hurd. It's a packed show this week, and the three dive straight into the week's truck loads of news, starting with the unveiling of the Cadillac CT4-V and CT5-V Blackwing variants, followed by the 2021 Ford F-150 Raptor and the 2022 Nissan Pathfinder and Frontier. Next, they move on to what they've been driving. For Byron, that means more trucks. Lots and lots of trucks. Joel recently spent some time behind the wheel of a Bronco Sport, and the three discuss its merits as both an off- and on-road crossover. From this, they segue into a "Spend My Money" featuring Senior Producer Chris McGraw's neighbor, who acquired an older Forest Service Bronco and wants tips on what to do with it.  Autoblog Podcast #663 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2022 Cadillac CT5-V Blackwing, CT4-V Blackwing bring big performance back to the brand 2021 Ford F-150 Raptor revealed, packing EcoBoost power, coil suspension and factory 37s 2022 Nissan Frontier enters the modern midsize truck world with big redesign 2022 Nissan Pathfinder debuts with fresh new duds, no more CVT What we're driving: 2021 Ford F-150 2021 Nissan Titan Pro-4X 2021 Toyota Tundra TRD Pro 2021 Ford Bronco Sport Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."