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Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

Cadillac electric crossover will be revealed in April

Cadillac will unveil a midsize electric crossover in April, brand President Steve Carlisle told dealers at the National Auto Dealer Association (NADA) Convention Monday. The new crossover will be Cadillac's first all-electric vehicle.  The New York Auto Show is April 10-19, with press days April 8-9. It's unclear whether the Cadillac reveal would happen there, or as a standalone event before or after. Per Automotive News, Carlisle told the assembled representatives that Cadillac has big plans for transitioning from an all internal-combustion lineup to one anchored in electric cars.  "We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time," he said.  Early last year, Cadillac teased the new midsized crossover, telling us to expect it to come in two- and four-wheel-drive flavors and to be offered as a global model. The last we heard of GM's plans to electrify its luxury brand came in December, when Carlisle laid out an aggressive plan to switch over its entire lineup by 2030.  Just a week later, parent company GM canceled its plans to appear at CES earlier this year because the model it planned to showcase was not ready to be unveiled due to delays introduced by the UAW strike last fall.  Not even two weeks after the tech show concluded, GM introduced of the self-driving Cruise Origin at a private event in San Francisco, prompting speculation that it was the original subject of GM's CES plans. Whether the Cruise Origin or Cadillac's new mystery midsizer was to bow at CES, there's only one left to reveal now.  Cadillac has been keeping news of its future EV offerings largely on the back burner. The brand has been busy effectively re-launching its entire lineup — an effort that will culminate with the rollout of the new Escalade SUV later this year.  In Carlisle's NADA remarks, he indicated that Cadillac dealers will learn more about the company's plans at a meeting in September.    Green Cadillac GM Crossover Concept Cars Electric Future Vehicles Luxury

2020 Cadillac CT4 Review & Buying Guide | Cadillac recommits to the small sedan

The 2020 Cadillac CT4 is a brand-new entry into the baby luxury sedan space, replacing the ATS. With an excellent rear-wheel-drive chassis and a performance-oriented “V” trim (to be topped by a yet-wilder “Blackwing” model), the CT4 is aimed at the enthusiast end of the segment. Cadillac fields the lone American entry in this class, meaning the CT4Â’s main competitors — the Audi A3, BMW 2 Series Gran Coupe and the Mercedes-Benz A- and CLA-Classes — are all European. However, since it's a bit bigger than those and features a rear-wheel-drive platform (all-wheel drive is available), it's hardly an apples-to-apples situation. The Genesis G70 is perhaps a closer comparable. In any event, the CT4 is a compelling, American alternative that delivers excellent comfort, interior quality and driving dynamics at a price that strongly challenges the various competitors from Europe. What's new for 2020? The Cadillac CT4 is new for 2020, alongside the bigger CT5. You can check out our first drive of the hot CT4-V model for more on CadillacÂ’s new sedan strategy. 2020 Cadillac CT4 View 4 Photos What's the CT4's interior and in-car technology like? The Cadillac CT4 packs the sort of high-quality materials and convenience features one expects from an entry-level luxury model. The seats are comfortable and supportive, and in higher-end models, the front buckets are offered with heat, ventilation and massage features. The CT4 also boasts what GM calls a “sound-optimized” interior coupled with active noise cancellation and amplification to mitigate unpleasant frequencies and enhance desirable ones. In all, we find the CT4Â’s interior much more compelling than that found in other recent Cadillac products such as the new XT4 crossover. The infotainment system is controlled by an 8-inch touchscreen with an optional rotary-control interface. The base setup includes Android Auto, Apple CarPlay and Amazon Alexa integration and offers USB Type-A and Type-C connectivity and charging. Upgrades include navigation and multiple Bose audio packages, all of which bring with them wireless device charging. How big is the CT4? Like many of CadillacÂ’s previous sport sedans, the CT4 is a bit of an oddball size-wise for the segment it targets, stretching more than a foot longer than the Audi A3 and nearly 9 inches longer than the BMW 2 Series Gran Coupe. However, this doesn't translate into a comparable interior space advantage because of the CT4 rear-wheel-drive platform.