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Cadillac cancels its car subscription program after just two years

Cadillac is cancelling its Book by Cadillac subscription service, according to a report from the Wall Street Journal and confirmed to Autoblog by a Cadillac spokesperson. The $1,800 a month service has been in operation since early last year. The Cadillac spokesperson told us this: "Following nearly two years of service, Cadillac will temporarily pause the Book by Cadillac program effective December 1, 2018." This moves comes not too long after the decision to leave its New York City headquarters and return to Michigan. While Cadillac claims the disruption of service will be temporary, there's no defined plan to start the program back up again. The reason for the cancellation? The service ended up being more costly than Cadillac expected it to be. Owners will have 30 days from the time they're notified to turn their vehicles in. If this subscription service was your only transportation, then you better start looking for something else. The service was available in New York City, Dallas and Los Angeles. Subscribers could choose between five different Cadillacs: ATS-V, CTS-V, CT6, XT5 and Escalade. You'd be allowed up to 2,000 miles per month and 18 vehicle swaps per year through the concierge service. Cadillac would bring the car of your choice to you and take the old car away at your whimsy. The price included registration, taxes, insurance and maintenance costs. No long term commitment was necessary to sign up. This makes Cadillac one of the first manufacturers to end a nascent subscription service. If it starts back up again, expect it to look a bit different from the current program. Cadillac says it's using this experience to make strategy adjustments in the future. Whether that means a much more costly program for users, or no subscription program at all, we don't know. Plenty of other manufacturers still offer limited subscription programs in select cities. We highlighted some of the biggest ones in our vehicle subscription service guide here. It'll just be a waiting game to figure out if these modes of ownership take off going forward. For more information on Vehicle Subscription Services, check out the Complete Guide. Related video: Cadillac Car Buying subscription service book by cadillac

GM investing $2 billion in Tennessee plant to build Cadillac Lyriq, other EVs

DETROIT — General Motors said on Tuesday it will invest $2 billion to convert its Spring Hill, Tennessee, factory to produce electric vehicles, starting with the new Cadillac Lyriq, alongside existing combustion-engine Cadillacs. Spring Hill will be GM's third U.S. electric vehicle factory, along with existing plants in Detroit and Orion Township, Michigan. The Tennessee plant was built in 1990 as the exclusive source for GM's now-defunct Saturn brand. The Cadillac Lyriq crossover is slated to go into production in Spring Hill in late 2022, according to AutoForecast Solutions (AFS), which tracks industry production plans. AFS said it expects some electric vehicle production will be announced at a later date for a factory in Mexico. Among additional investments, GM on Tuesday said it will spend $32 million at its truck plant in Flint, Michigan, to increase production of the Chevrolet Silverado and GMC Sierra heavy-duty pickups. GM will spend $100 million to shift production of the redesigned GMC Acadia crossover from Spring Hill to a plant near Lansing, Michigan. Spring Hill will continue to build the gas-engine Cadillac XT5 and XT6 crossovers. The plant also will build other future electric vehicles in addition to the Lyriq. The automaker's plans for investing in U.S. factories comes with two weeks left in the U.S. presidential election campaign. President Donald Trump and Democratic rival Joe Biden are competing for support from auto workers in Midwestern swing states. GM Chief Executive Mary Barra has outlined plans to invest $20 billion by 2025 in new electric vehicles and battery technology. The automaker is spending $2.2 billion to overhaul and retool its Detroit-Hamtramck factory to build a GMC Hummer EV electric pickup truck in late 2021, followed by an automated robotaxi and other electric vehicles. GM builds its electric Chevrolet Bolt at a large assembly plant north of Detroit.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.