1971 Cadillac Eldorado on 2040-cars

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Cadillac's Blackwing V8 was the best engine at the worst time

It should be clear that GM knows how to innovate and engineer excellent products when it wants to. Cadillac's 4.2-liter twin-turbo Blackwing V8 is recent proof of that. Yet, as related in an extensive Road & Track piece, the Blackwing became victim to some of The General's bugbears, like the reticence to — for whatever reasons — unleash its excellence everywhere, fund that excellence, and be consistent with that excellence over the long term beyond the Corvette and full-sized pickups and SUVs. The R/T story relates tales told by "several people deeply involved with the Blackwing project" about how an engine 18 years in the making was deprived of its reasons for being in less than three. Starting around 2000, GM spent a dozen years building Cadillac up to the point where the American luxury brand could rationally flip to the chapter called, "Taking the Fight to the Germans, but for Real this Time." The first steps in the plan meant an exclusive platform and an exclusive engine. The platform was called Omega. You know the engine's name. They were going to be the aluminum-blocked fist and velvet glove enabling Cadillac to break on through to the other side of luxury — proper luxury to global standards, that is — with a range of beautiful and dynamic crossovers and sedans. An engineer involved in the project estimates GM poured $16 million into the Blackwing's clean-sheet development. Many more seven-figure sums went into creating the first sedan on the Omega platform, the CT6. The automaker dropped millions again poaching ex-Audi and Infiniti chief Johan de Nysschen, and moving Cadillac's headquarters to New York City in 2014. Further pallets of cash funded the development and debut of the Escala concept at Pebble Beach in 2016. In 2018, GM revealed its dramatically named DOHC twin-turbo V8. Considering what came before, the Blackwing clearly wasn't designed for cars. It was designed for world domination. However, against the backdrop of plummeting sedan sales, the CT6 didn't sell like GM had hoped. The automaker hesitated to marshal another fleet of Brinks trucks to fund entries into a cratering bodystyle. Removing sedans from the world domination equation created more difficult math for the crossovers and the Escala.

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."

Cadillac will expand its range of high-performance Blackwing models

Cadillac proved the American sport sedan isn't dead when it introduced the Blackwing variants of the CT4-V and the CT5-V (pictured) in February 2021. Launched to denote a short-lived V8 engine, the nameplate will appear on other go-fast members of the company's range in the coming years, but there's at least one model it will steer clear of. "Blackwing is reserved for really the pinnacle, the purest expression of performance and track capability, and that's what it's going to stand for going forward. [The CT4-V Blackwing and CT5-V Blackwing] won’t be the last Blackwing cars that we do, but you wonÂ’t see one on every vehicle. ItÂ’s not appropriate. I couldnÂ’t imagine doing an Escalade-V Blackwing," said Cadillac engineering boss Tony Roma in an interview with enthusiast site GM Authority. His comments are reassuring, because they confirm that Cadillac won't water down the Blackwing badge by putting it on sporty-looking models that are more show than go. What's next remains up in the air. The CT4 and the CT5 are Cadillac's only sedans as of writing, so the next Blackwing-badged model will either be an electric car, a crossover, or both. Regardless, it should arrive as a truly track-capable hot rod developed for hardcore enthusiasts. For others, Roma also suggested more V-badged cars are in the pipeline, though he stopped short of listing the models the emblem will appear on. Demand for quick crossovers is growing steadily in America, so it's not difficult to imagine an XT4-V, for example. And, an unverified report published in February 2021 claims the Escalade's 6.2-liter V8 will soon receive a 200-horsepower bump thanks to a factory-backed, dealer-installed supercharger. If the rumor is accurate, the 600-plus-horse Escalade could be the V-branded model that Roma alluded to in the interview. "The V-Series lineup has expanded," he said. "You're going to see more of that in the future. We're going to do more V-Series. It's important to our brand, and you'll see it on other products." Related video: