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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac ELR update delayed over autonomous drive systems issues

Rumors had been circulating that the 2016 Cadillac ELR would bow in Los Angeles recently, featuring, in Cadillac's own words, "engineering enhancements." The rumors and that quote are as far as it got – the updated ELR pulled a no-show in LA, and no one outside of the brand appears to know when it will appear. GM Inside News says its sources at Cadillac pinned the ELR's absence on some autonomous driving features not being ready to reveal. According to GMI, Cadillac insiders say the upgraded ELR will be a "highly autonomous vehicle," and the company needs more time to gets its systems polished. The site says "it's not unreasonable to assume that ELR will be [the] vehicle" that gets Cadillac's Super Cruise technology, but that seems a lot more involved than "engineering enhancements," and in September Cadillac said we'd see it sometime in the next two years. It's possible the wait for the 2016 ELR and its secrets might only be a couple of months: the next-generation Chevrolet Volt, which shares a platform with the ELR and whose engineering updates we know quite a bit about, is scheduled to appear at the 2015 Detroit Auto Show in January.

2021 Cadillac CT4-V Road Test Review | V is for Deja Vu

We now know that the 2021 Cadillac CT4-V is not the performance pinnacle of the line – that would be the 472-horsepower Blackwing. As it is, all the outrage spewed in the direction of Cadillac when it announced the once-great CT4-V was being downgraded to more pedestrian levels was ultimately much ado about nothing. Still, there's a kernel of truth to the notion that the new CT4-V (or CT4 V-Series as it's also known) just doesn't go far enough – or more accurately, the gap between it and the supposedly lesser CT4 Premium Luxury trim is surprisingly small. After driving the CT4 Premium Luxury with the optional 2.7-liter "450T" engine, I wrote here on Autoblog, "It's legitimately fun. You can feel the immense strength of the chassis, as well as the impeccable suspension tuning when hustling the car along. You also just feel things. There seems to be less cushion and fewer 1's and 0's between you and the car compared to other sport sedans like the BMW 3 Series and new Acura TLX. The steering has a lot to do with it: consistently weighted, regardless of drive mode, without too much speed-based adjustment, and genuine feedback filtered through the steering wheel. At the same time, the CT4 seems far more grown up and sophisticated in its engineering than the various front-drivers it competes with on price." After driving the CT4-V five months later, I wrote some notes on my computer. I later discovered they were virtually identical in overall impression to what is pasted above. It was like I had driven the same car twice. The resulting conclusion: I'd really need to exuberantly drive them back to back to notice a difference, especially as both cars had all-wheel drive. Even then, maybe not. It's perfectly plausible that many won't even notice a difference at all.  The all-wheel-drive point is key, however, because it means this CT4-V did not have the rear-drive version's Magnetic Ride Control 4.0 that always does wonders for a car's ride and handling. Maybe it would do so again here, but it's not like the CT4's ride or handling, regardless of flavor, needs much help. Much like the Premium Luxury 450T, the AWD CT4-V's fixed "performance" suspension provides a terrific balance of achieving a fast-attack pace in the mountains while not beating you up everywhere else. It absorbs bumps well and is neither crashy nor harsh. In other words, I didn't miss Magnetic Ride Control.