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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Driving the C8 Corvette, and previewing GM's electric future | Autoblog Podcast #617

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. First they dive right in to the experience of driving the 2020 Chevrolet Corvette, followed by their review of the Mercedes-Benz GLE 350. Then they talk about the week's news, beginning with the whole slew of electric vehicles General Motors surprised us with at its EV Day. Next, they discuss the possibility of Porsche building a hybrid 911, as well as news about Ford's electric Transit van making its way to the U.S.. Last, but not least, they take to the mailbag to help a listener pick his next car in the "Spend My Money" segment. Autoblog Podcast #617 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2020 Chevrolet Corvette Stingray Driving the 2020 Mercedes-Benz GLE 350 GM EV Day: Cadillac Celestiq and Lyriq, GMC Hummers and more A hybrid Porsche 911? Ford Transit electric commercial vans coming to U.S. Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

More than 100 pink Cadillacs assemble for Aretha Franklin’s funeral today

Aretha Franklin's funeral service is under way today in Detroit, and plans call for a service of at least five hours featuring performances by stars including Stevie Wonder, Ariana Grande and Chaka Khan, speakers including former President Bill Clinton and the Rev. Al Sharpton, and at least 130 pink Cadillacs lining the road in front of the church. The gesture is a nod to Franklin's Grammy award-winning 1985 hit "Freeway of Love" and its lyrics about driving in a pink Cadillac. Crisette Ellis, the wife of Bishop Charles Ellis III of Detroit's Greater Grace Temple, said they were inspired by how police line up their cars during funerals for fallen officers. "My husband said, 'Wouldn't it be awesome if we could have a sea of pink Cadillacs parked on Seven Mile Road to greet Ms. Aretha Franklin as she arrives?'" she told NPR. Only in #Detroit. 130 pink Cadillacs drive in front of Greater Grace Temple ahead of #ArethaFranklin funeral. pic.twitter.com/qTTJtDXNvS— ROOP RAJ (@rooprajfox2) August 31, 2018 Ellis is an independent national sales director for Mary Kay Cosmetics, which famously rewards top sellers with pink Cadillacs, so she had a built-in base of people to call on for the favor. "They're coming from everywhere," she said. "They are coming from as far as Texas; Omaha, Nebraska; Florida; North Carolina; Maryland." The funeral, which officially kicked off at 10 a.m. EST at Greater Grace, caps a weeklong celebration of Franklin's life and songs, including a two-day visitation at the Charles H. Wright Museum of African American History and concerts. Performers also include Faith Hill, Jennifer Hudson and the Clark Sisters, while Tyler Perry and the Rev. Jesse Jackson are also scheduled to speak. HLN and the Word Network, plus several local Detroit television affiliates, plan to broadcast the funeral, and outlets including The Associated Press and USA Today plan to livestream it. Having sung at the inaugurations of three presidents — Jimmy Carter, Bill Clinton and Barack Obama — Franklin was an American institution. She was awarded the Presidential Medal of Freedom by then President George W. Bush in 2005. Clinton entered the church with his wife, Hillary, to loud applause and stood quietly by Franklin's open casket before the service started. Franklin's body was dressed in a golden sequined outfit. The funeral was closed to the public, but crowds of fans gathered outside, many dressed in their church best.