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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2020 Cadillac XT5 makes its official debut, adding a new engine and improved tech

The 2020 Cadillac XT5 is here, and it’s new in some significant ways. To start, it gets a slightly revised look. We got a preview of it a month ago when Cadillac revealed the car in China, but these are official U.S.-specific photos now.  YouÂ’re looking at pictures of the XT5 Sport and Premium Luxury here. We mention this because Cadillac is continuing in its “Y” trim strategy of offering a Luxury, Premium Luxury and Sport version of their cars with noticeable design differentiation between each one. The Sport gets a darker appearance package with the XT4-like grille, as opposed to the Premium Luxury that is set to emphasize bright trim (i.e. chrome).  WeÂ’re expecting a noticeable change in the driving experience for the 2020 XT5, as the new base engine is the 2.0-liter turbocharged four-cylinder that debuted in the XT4. ItÂ’ll be making 237 horsepower and 258 pound-feet of torque in this application, just as it does in every vehicle GM is spreading it to. The 3.6-liter V6 is standard on the Sport (optional on Premium Luxury), and continues to make 310 horsepower and 271 pound-feet of torque. Both engines are paired with nine-speed automatic transmissions now — the V6 was paired with an eight-speed previously.  Cadillac has also spent some time with the suspension, giving the non-Sport trims “revised front struts and driveline enhancements to improve ride comfort and road isolation.” We like the sound of that. Then, the Sport trim is legitimately sportier than the Luxury trims. Cadillac has fitted its continuous damping control adaptive suspension, given it quicker steering, standard all-wheel drive and standard 20-inch wheels. All that should make it slightly more lively through the twisties. A smattering of tech updates are coming onboard for 2020. Cadillac added its rotary controller that lets you control the updated infotainment system via that device or through the touchscreen. Available wireless phone charging, revised USB ports and USB Type-C ports come on the 2020 XT5. Then youÂ’ll notice new interior color and trim gracing the interior surfaces, as well. Cadillac says there are more “authentic materials” than before, so hopefully that means less plastic. What Cadillac made no mention of in its release, is Super Cruise. ItÂ’s going to be coming to the recently revealed CT5 and CT4-V sedans, but Cadillac doesnÂ’t seem particularly keen to get it on the crossovers yet.

Junkyard Gem: 1993 Cadillac Allante

The General's Cadillac Division had lost much of its status as a world-class styling and engineering innovator by the 1980s, while younger rich Americans signed on the line which is dotted for European luxury machines packed full of futuristic technology. Something needed to be done to win back the hearts of those buyers, and that something was the Cadillac Allante two-seater. Here's a final-model-year Allante, complete with one of the very first Northstar V8 engines, found in a Denver yard. The overhead-valve Cadillac V8 engine of 1949 shook up the automotive world, and the double-overhead-cam Northstar V8 of 44 years later had a similar effect. Finally, a high-revving, smooth-running modern V8 to compete with those pesky European and Japanese carmakers! Only the Allante got the Northstar at first, with other Cadillac models following soon after. After the underwhelming power output of the pushrod HT4100 V8s used in the 1987-1992 Allantes, the upgrade from 200 horses to 290 helped boost sales of the '93 to the highest annual figure ever achieved by the model: 4,670 cars. Unfortunately for GM, production costs of the Allante proved to be murderous in the long run. Shortened Eldorado frames were loaded onto specially-fitted 747s in Detroit and flown to Pininfarina's new Allante factory in Italy. After Pininfarina built the bodies, they got loaded onto the 747s, flown back to Detroit, trucked to the Hamtramck assembly plant, and given running gear there. GM called this system the "Allante Air Bridge" and it cost plenty. The cars looked both futuristic and Italian, which they were, but the Allante's price tag stood at heights far above those of the rest of the Cadillac line: $59,975 in 1993, or about $108,500 in 2020 dollars. You could buy a rear-wheel-drive BMW 850Ci with a 282-horse V8 and manual transmission for a mere 10 grand over the Allante's cost that year, or a Jaguar XJS convertible for just $56,750. The Allante had front-wheel-drive and a not-so-modern four-speed automatic transmission, which hurt sales among the enthusiast types who flocked to Cadillac showrooms for the CTS-V a decade or so later. No European machine of 1993 could top the Mars Base appearance of these vertically-arranged, all-pushbutton HVAC/audio controls, though.