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Cadillac will expand its range of high-performance Blackwing models
Mon, Mar 1 2021Cadillac proved the American sport sedan isn't dead when it introduced the Blackwing variants of the CT4-V and the CT5-V (pictured) in February 2021. Launched to denote a short-lived V8 engine, the nameplate will appear on other go-fast members of the company's range in the coming years, but there's at least one model it will steer clear of. "Blackwing is reserved for really the pinnacle, the purest expression of performance and track capability, and that's what it's going to stand for going forward. [The CT4-V Blackwing and CT5-V Blackwing] won’t be the last Blackwing cars that we do, but you wonÂ’t see one on every vehicle. ItÂ’s not appropriate. I couldnÂ’t imagine doing an Escalade-V Blackwing," said Cadillac engineering boss Tony Roma in an interview with enthusiast site GM Authority. His comments are reassuring, because they confirm that Cadillac won't water down the Blackwing badge by putting it on sporty-looking models that are more show than go. What's next remains up in the air. The CT4 and the CT5 are Cadillac's only sedans as of writing, so the next Blackwing-badged model will either be an electric car, a crossover, or both. Regardless, it should arrive as a truly track-capable hot rod developed for hardcore enthusiasts. For others, Roma also suggested more V-badged cars are in the pipeline, though he stopped short of listing the models the emblem will appear on. Demand for quick crossovers is growing steadily in America, so it's not difficult to imagine an XT4-V, for example. And, an unverified report published in February 2021 claims the Escalade's 6.2-liter V8 will soon receive a 200-horsepower bump thanks to a factory-backed, dealer-installed supercharger. If the rumor is accurate, the 600-plus-horse Escalade could be the V-branded model that Roma alluded to in the interview. "The V-Series lineup has expanded," he said. "You're going to see more of that in the future. We're going to do more V-Series. It's important to our brand, and you'll see it on other products." Related video:
GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]
Thu, 05 Dec 2013General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."
Why Cadillac is willing to lose 43 percent of its dealers
Sun, Sep 25 2016Cadillac is offering about 400 dealers in the United States a lump sum of money to close down. That represents over 40 percent of Cadillac dealers in America. Offers start at $100,000 and top out at $180,000. The average offering is around $120,000. According to Automotive News, Cadillac chief Johan De Nysschen estimates it will cost the automaker around $50 million to close these dealers. Any dealer that chooses to remain open will have to submit to Cadillac's ambitious Project Pinnacle, which will divide dealers into incentive categories based on how many units they sell. "Every single Cadillac dealer will have the potential to earn significantly higher profits than they do today," says De Nysschen. Dealers have until November 21 to decide if they want to take the cash or submit to Project Pinnacle. A logical question: Why is Cadillac willing to spend $50 million to close down 43 percent of its dealers? First, GM's luxury brand has way more dealerships than it needs. Second, the 400 dealers with offers to shutter each sold 50 or fewer vehicles in 2015, representing just 9 percent of its sales volume in America. So, while closing these smaller dealerships may have a small initial impact on sales, it's not going to be a major hit to Cadillac. Related Video: News Source: Automotive News - sub. req.Image Credit: Gary Cameron / Reuters Cadillac Car Dealers Luxury Performance
























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