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Al Capone’s bulletproof 1928 Cadillac Town Sedan is back on the market

It turns out that infamous mob boss Al Capone played an early role in the development of the modern armored executive car, and now there’s another chance to own his bulletproof 1928 Cadillac Town Sedan, which is being offered by Celebrity Cars of Las Vegas for a cool $1 million. It was last seen netting $341,000 at auction by RM SothebyÂ’s in 2012 and does not appear to have undergone significant restoration since then, raising the question of why its value has jumped nearly threefold. Painted green with a black roof, fenders and bumpers, the car is said to be the earliest surviving bulletproof vehicle, with nearly inch-thick glass and once lined (but no longer; read on) with nearly 3,000 pounds of asbestos-wrapped steel armor plating. It features a rear window rigged to drop quickly, so the tough guys in the rear seats could fire on any pursuers. Heavy spring lifts operated the side windows, which were also rigged to raise higher than usual to reveal a circular cutout big enough for the muzzle of a machine gun. In this case, the factory specs may be the least interesting part of the car, though it is undeniably a looker. It features a Series 341-A, 90-bhp, 341 cubic-inch L-head V8 engine mated to a three-speed manual, with a beam front axle and full-floating rear axle with semi-elliptical leaf springs and four-wheel mechanical drum brakes. It has only 1,111 miles on the odometer, having spent much of its history in museums or on display at carnivals and amusement parks. ItÂ’s believed to have flown under the fedsÂ’ radar in a Chicago garage owned by Emil Denemark, a known mafia associate and South Side Cadillac dealer who was related to Capone by marriage, when the mob boss began his slide into legal troubles leading up to his eventual felony conviction and jail time. In 2008, an elderly man named Richard “Cappy” Capstran told a friend that he had once helped his father install armor plating on a Cadillac owned by Al Capone. His father, Ernest Capstran, had repaired another of CaponeÂ’s vehicles and earned the mobsterÂ’s business fortifying the brand-new Cadillac. “My dad said, ‘We donÂ’t do that kind of work here.Â’ And they (CaponeÂ’s men) said, ‘You do now,’” Richard Capstran recalled in a recorded interview, per SothebyÂ’s. CaponeÂ’s associates reportedly also backed the car into the shop so no one could see what kind of work was being done to it.

Cadillac V-Performance Academy joins free driving school party

Just in case you needed another reason to want one of Cadillac's hottest performers, starting with the 2017 Cadillac CTS-V and ATS-V, the first owner of each vehicle can score a free two-day course at Spring Mountain Motor Resort with the V-Performance Academy. According to Spring Mountain's website, the V-Performance Academy "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques," with "brief" classroom sessions sprinkled in. Driving programs like the V-Performance Academy are all the rage right now. In the last few weeks alone, both Fiat and Ford announced free one-day academies baked right into the price of cars like the 124 Abarth and Focus RS. As with the Ford and Fiat courses, Cadillac is providing the learner cars. But where those other courses call on vehicle owners to shell out for airfare, food, and in Fiat's case, lodging, Cadillac covers tuition – a $2,420 expense for non-owners – along with two nights in one of Spring Mountain's "luxury condominiums" and breakfast and lunch during both driving days. Students are still on the hook for airfare, although Caddy will shuttled attendees from Las Vegas McCarren to the track/resort, some 55 miles away. If you can't shell out for the flight to Las Vegas, a new CTS-V or ATS-V, or simply can't spare two days for a driving school, Cadillac is ramping up for another year of its one-day, traveling V-Performance Lab, which will run at Lime Rock Park in Connecticut and at Circuit of the Americas in Texas. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")