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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Driven: 2020 BMW X7 M50i, M760i and M340i | Autoblog Podcast #623

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They discuss news about the Cadillac V Blackwing, as well as some interesting auction listings that we spied. They also talk about cars from the fleet including the BMW M760i, X7 M50i and M340i. Autoblog Podcast #623 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 BMW M760i xDrive 2020 BMW X7 M50i 2020 BMW M340i Impala auction listing Cadillac V Blackwing news Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Nissan Frontier and a mid-engine Mustang | Autoblog Podcast #622

GM cancels CES date, possible Cadillac EV crossover unveiling

General Motors is bailing on CES 2020, the big annual consumer technology showcase in Las Vegas, after its plans to showcase an autonomous, electric vehicle were derailed by the 40-day UAW strike this fall. New evidence suggests that vehicle may have been Cadillac’s upcoming EV crossover. MotorTrend got GM to confirm that it was pulling out of CES, which takes place in January, though CEO Mary Barra in an interview said only that the vehicle they had planned to unveil was electric and featured autonomous technology — two key areas where the automaker plans to focus in the future. The automaker said the model simply wasnÂ’t ready. But MT said it then received an invitation from Cruise, GMÂ’s self-driving vehicle subsidiary, to an event later in January in San Francisco. That suggests the automaker could have been planning a different vehicle to show at CES than its self-driving Cruise AV “robotaxi,” which famously features no steering wheel or pedals. Cadillac showed off a digital rendering of a forthcoming unnamed electric crossover in Detroit in January, saying only that it would be available in both two- and all-wheel drive and sold globally. GM has said Cadillac will be its lead brand as GM delves into EV technology. The speculation is that the crossover will also feature CadillacÂ’s Super Cruise semi-autonomous highway driving technology. Whatever the vehicle was, or is, Barra said itÂ’ll be ready for viewing in the first half of 2020. GM has been developing the Chevrolet Bolt-based Cruise AV, a fully autonomous car, alongside its Cruise self-driving technology subsidiary, and building them at Orion Assembly plant near Detroit. It had once planned to debut a fleet of ride-hailing Cruise AV robot axis by the end of this year but realized the timeline was not realistic. Testing of the robot axis continues in San Francisco, Phoenix and Michigan. As for timing on a new timeline for fleets of Cruise AVs to take over the streets, Barra wouldnÂ’t show her hand. “We see a line of sight but weÂ’re not going to put another date out there,” she told MT, adding it was more important to “gain customer trust and usage.” As for Cadillac, any new reveal would likely come after the all-new Escalade SUV in February and amid a product blitz that will see it introduce a new or redesigned model roughly every six months through 2021.