92 Cadillac Deville Touring on 2040-cars

Auto blog

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

2020 Cadillac XT5 leaks onto web, adopts elements from smaller XT4

Cadillac just showed the new XT6 at the 2019 Detroit Auto Show, but today's news covers its smaller brother the XT5. A couple of leaked images on GM Authority along with information about the cars squirmed its way onto the web for the 2020 mid-cycle refresh, and we have the details for you. In looking at the shots here, not much has changed. The mesh grille is the most obvious update, adopting the same look as the compact XT4 crossover. Its lower grille has ever-so-slightly grown in size, and the headlights and taillights get new internal LED designs. Yawn. Better news comes out of the powertrain side. Information from the leak suggests GM's updated 2.0-liter turbo four-cylinder will be tapped for duty. As of now, the 2.0-liter offered in international markets has not been an option in the U.S. That could very well change this time around, since it's already being used in one Cadillac — see our first drive of the XT4 with this engine for the full breakdown on its improved refinement and efficiency. The 3.6-liter V6 will undoubtedly carry over, but it'll be getting the GM nine-speed automatic also paired to the new four-cylinder. This should be a marked improvement over the Aisin-based eight-speed torque converter it makes do with now. We weren't exactly blown away by the Cadillac XT6's interior, but expect styling elements from the slightly newer Caddy SUV to make its way to the XT5, too. A reveal for this updated crossover should be on its way soon, as GM will most likely be selling the updated 2020 XT5 before the year is done. We asked GM if it could confirm or deny any of the information in this report, and will update when we hear back. Related video:

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.