2005 Cadillac Deville Reconstructed Title. Needs Work But Great Transportation on 2040-cars

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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

2014 Cadillac CTS configurator open for business

Cadillac has just set the new configurator for the redesigned, 2014 CTS live. While we've already tested out the new CTS, this is our first chance to play with all the interior and exterior color options and to get a fair idea of the price. The new CTS covers a broad swath from the $46,025 base model, with the 2.0-liter turbocharged four-cylinder, to the $59,995 VSport, complete with its brawny, 3.6-liter twin-turbocharged V6.
It doesn't take much to send the CTS's price up from there, though. Opt for the VSport Premium trim, and the price immediately jumps $10,000. Opting for one of the premium paint colors is all that's needed to nudge the CTS past $70,000. For reference, a 556-horsepower CTS-V (previous-generation, naturally) starts at $64,515.
Click over and have a look at the configurator for yourself.

2019 Cadillac XT4 First Drive Review | Fashionably late

SEATTLE, Wash. — The 2019 Cadillac XT4 compact crossover debuted in New York, Cadillac's recently-adopted home, several months ago. Since then, a lot's changed. Cadillac honcho Johan de Nysschen got the boot, the economy's continued to improve, and we've changed coasts to experience the XT4. The setting is Seattle and its environs, a place that embodies the moment – a town flush with tech money and outdoor lifestyle experiences. Oh, and traffic. Lots of that. What hasn't changed is that this is a vehicle that Cadillac desperately needs. Between and below the Escalade and XT5 are vast gulfs of white space that could swallow entire crossover-focused brands. The dealers, we imagine, howled. And de Nysschen was replaced, it turns out, by a career GM exec with a penchant for building bridges with dealers. Must be a coincidence. The XT4 should please everybody involved in that power struggle. It's cute, for one, which will make for happier dealer-customer interactions. It brings appreciable but unintimidating technological advances to a brand looking to flex some segment leadership muscles. And it doesn't strictly feel like a rebadged version of a lower-tier product, a bad habit that Cadillac keeps failing to kick. We'll discuss its competition within its segment, and how they compare to the XT4, in another piece to follow. If you're wondering where the XT4 comes from, the easiest way to think about it is as a cut-down version of the basic underpinnings of the XT5, wrapped in nicely-proportioned sheetmetal. To be blunt, there's more unadorned plastic on the lower fascia and rockers than we'd like at this price point, but the rest is handsome. Large, elegant lamps sit at both ends, set off with trendy creasing and little accent vents – Sport models have clear taillight elements, while others have red-tinted lenses. The XT5, itself a newer vehicle, looks outclassed and dated instantly when put up next to its sleeker, more modern little sibling. The interior, however, is more alike than different. The major shapes are similar, as are the placement of the switchgear. The 8.0-inch infotainment screen is, as in the XT5, embedded in a slabby wedge of dash. It's still a touchscreen, but a little dial now provides an alternate way to navigate. A Qi charging panel and easily accessible, but not too prominent, USB, charging, and aux inputs reside just above. The seats in our tester, a Premium Luxury trim, are covered in a soft, warm caramel-colored leather.