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GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.

Chinese-made Cadillac CT6 Plug-In starts US sales

General Motors has started US sales of the Cadillac CT6 Plug-In after taking its first domestic deliveries of the China-produced sedan last month. The model is GM's first new plug-in hybrid in the US since the automaker discontinued sales of the ELR extended-range plug-in last year. The arrival and sales, first reported by InsideEVs, were confirmed by Cadillac spokesman Andrew Lipman. Not surprisingly, the sedan isn't cheap, as the CT6 Plug-In is priced at $75,095, or almost $12,000 more than the gas-powered variant, though that figure doesn't include federal and state tax credits for electric vehicles. For that tab, buyers get a 335-horsepower luxury car that can go 31 miles on electricity alone, and 0-60 miles per hour in a little over 5 seconds. The model gives GM three plug-in vehicles to sell to the American public, or the same number US competitor Ford offers. InsideEVs estimates that about 100 of the sedans have been delivered to US dealers, so the car remains a relatively low-volume affair. By comparison, GM's Chevrolet division has sold 5,563 Volt extended-range plug-ins and 3,092 Bolt electric vehicles through March. Cadillac sold 534 units of the ELR in 2016 after moving 1,024 the previous year. GM opted to produce the plug-in hybrid in China because of that country's receptiveness to new models that feature alternative and environmentally friendlier powertrains. Additionally, such production shortens the distance to the CT6's battery maker LG Chem, which is producing the car's battery packs in South Korea. On that note, GM has previously estimated that the Cadillac CT6 Plug-In will move more units in China than in the US. Related Video:

GM executive chief EV engineer says reducing cost of plug-in vehicles is 'huge priority'

As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has admittedly low sales expectations. With this interesting trio in showrooms and much more in the works, the third vehicle electrification leader I collared for an interview at Detroit's North American International Auto Show (see #1 and #2) was Pam Fletcher, GM's executive chief engineer, Electrified Vehicles. ABG: Why do your EREVs need four-cylinder power to extend their range when BMW's i3 makes do with an optional 650 cc two-banger? "We designed [the Volt and the ELR] to go anywhere, any time" - Pam Fletcher PF: I get that question all the time: why not something smaller? You don't really need that much. You use the electric to its ability, then you just need to limp. But we designed those cars to go anywhere, any time, and we don't want their performance to be compromised. If you're driving through the mountains, we don't want you to be crawling up grades, or to be limited on any terrain. So it's optimized to be able to travel literally the biggest grades and mountain roads around the globe at posted speeds. Because what if you can't? Another good reason: when the engine is on, you have to run it wide open throttle, max speed, most of the time. And while we can do a lot with acoustics, and the ELR has active noise cancelation, a small-displacement, low cylinder-count engine at high speed, high load all the time isn't something you want to live with. That's how we came up with the balance we did among the key factors of performance, NVH [noise, vibration and harshness] and range. ABG: Where you go from here? Is the range-extender engine due for an update? PF: We know and love the current Volt, and there is still a lot of acclaim about it, so we think it's a good recipe. But we are heavily in the midst of engineering the next-generation car, which I think everyone will love and be excited about.