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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Diesel engine will be a no-cost option on 2021 Cadillac Escalade

Pricing for the redesigned 2021 Cadillac Escalade was revealed yesterday, with the various trim levels ranging from $77,490 to $101,290 including $1,295 destination. And while we also learned that all-wheel drive will be a $3,000 option, what's surprising is that the optional 3.0-liter inline-six diesel engine will cost $0, this according to official pricing info released by Cadillac. The diesel is one of two engine choices for the new 2021 Escalade, the other being a 6.2-liter V8. The engine also is coming to the 2021 Chevrolet and GMC full-size SUVs, but it's not yet known what the upcharge will be there, if any. Already, the 3.0-liter I6 diesel is offered in the Chevy Silverado and GMC Sierra 1500 pickups, where it is currently a $2,500 option over the 6.2-liter V8. The Duramax inline-six turbodiesel is an aluminum-block design with dual overhead camshafts and a single, variable-geometry turbocharger. Cadillac quotes preliminary outputs of 277 horsepower and 460 lb-ft of torque. The 6.2-liter V8, meanwhile, musters 420 horses and the same torque output. The primary draw for the diesel is expected to be fuel economy. EPA estimates for the diesel engine in the Escalade (and in the GMC and Chevrolet full-size utes) have not yet been released. But in the pickup trucks, the engine returns 23 city/33 highway miles per gallon with rear-wheel drive and 23/29 mpg with four-wheel drive. The 2021 Cadillac Escalade had been scheduled to reach dealerships this summer, but it's not known whether that date might slip due to the current shutdown at GM's assembly plants. Related Video:

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.