2004 Cadillac Deville Dhs Very Clean Leather Upscale Luxury Mint on 2040-cars

Auto blog

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Woodward Dream Cruise Photo Gallery | Classics and American muscle

The 2022 running of the Woodward Dream Cruise just went down, and we were there from morning to evening drinking in the sweet sights and pre-emissions exhaust fumes. Yes, it’s a little smelly on Woodward Ave. this time of year. Just like always, the Dream Cruise invites all comers to cruise their machines on Woodward from Ferndale, MI to Pontiac, MI. Everybody is invited, but the original intent of the Dream Cruise was to highlight classic American muscle cars. YouÂ’ll see plenty of those in our mega gallery above, but weÂ’ve sprinkled it with a bunch of other vehicle types, such as modern muscle and other intriguing American vehicles. Similar to years past, though, sometimes the classics arenÂ’t the most entertaining thing to look at on Woodward. ThatÂ’s why weÂ’ll have other mega galleries coming soon, highlighting the weird cars and (great) dogs of the Cruise, all the imports and exotics you can imagine and a special one for all the trucks of Woodward — perhaps even more so than in years past, the truck population on Dream Cruise day was quite high. Click through above to see all the classics you wouldÂ’ve seen had you been roadside on the day of the cruise. And if you missed this yearÂ’s event, make sure you check out what happens next year. You wonÂ’t be alone, as itÂ’s estimated that over 1 million people attend the Dream Cruise to either watch from the side of the road or to sit in the most glorious traffic jam in the world. Related video Featured Gallery 2022 Woodward Dream Cruise classics and American muscle View 160 Photos Design/Style Buick Cadillac Chevrolet Chrysler Dodge Ford GM GMC Hummer Jeep Pontiac RAM Classics Woodward Dream Cruise

2020 Cadillac CT5 revealed, will replace the CTS

Between the end of most of Cadillac's sedan offerings and the launch of the underwhelming XT6 crossover, things were looking dreary at the American luxury brand. But now we get an exciting surprise in the reveal of the 2020 Cadillac CT5 sedan. It's a clean, and arguably conservative-looking sedan, but there are a number of things that have us intrigued. The sedan is clearly the CTS replacement, since the name falls just below the flagship CT6 sedan. Under the hood are two familiar Cadillac engines, a 2.0-liter turbocharged inline-4 and a twin-turbo 3.0-liter V6. Power numbers haven't been announced, but expect each to make similar power to the current CTS: 268 horsepower and 295 pound-feet of torque for the four-cylinder and 420 horsepower and 430 pound-feet of torque for the V6. Rear drive and all-wheel drive are available, and both engines get a 10-speed automatic transmission. The car also adopts the trim level scheme introduced by the XT4 and XT6 crossovers, which means there are just two choices, Sport and Luxury. The Sport model, pictured in gray, has a more aggressive front fascia and dark taillights, while the Luxury model, shown in burgundy, has a more demure appearance and classic red taillights. We only get a glimpse of the interior, and it shows the latest electronic gear shifter shared with Cadillac's recent crossovers, along with a physical knob for interacting with the infotainment system. Cadillac announced that the car will make its public debut at the New York Auto Show, and it will be built at the Grand River factory in Lansing, Mich. We expect to get more details and images of the car when it's revealed at the show.