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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2021 Cadillac Escalade ESV officially shown for the first time

When Cadillac originally debuted the 2021 Escalade at the beginning of the year, it held back on photos of the long-wheelbase ESV version of the truck. GM told us the ESV would be revealed in full at the New York Auto Show this year, a show that was promptly postponed due to coronavirus. However, that hasn’t exactly stopped us from seeing the ESV anyway. One of our spy shooters managed to capture a trove of images, showing the ESV without any camouflage. You can scroll through those below. 2021 Cadillac Escalade ESV Sport View 20 Photos At the top of this post sits the one official Cadillac image of the ESV — the other photos are from Cadillac's online visualizer tool. What a grand reveal! The Escalade pictured in front is the Platinum Luxury trim, and the one behind it is the Sport (or Sport Luxury Platinum). Just like we spied before, the main styling differences between the regular Escalade and ESV are minimal. Cadillac extended the rear door and massaged the C-pillar — itÂ’s thicker and leans at a sharper angle. Even before revealing the car in photos, Cadillac gave us all the specs. That was enough for an on-paper comparison between it and the Navigator, including the long wheelbase versions of both. The ESV is 15.9 inches longer than a standard Escalade, allowing for more third row legroom and additional cargo capacity. In other news, Cadillac says orders for the 2021 Escalade can be made today via its website. The system will put you in touch with a dealership to place your order. Those orders will begin arriving in dealerships this fall, according to CadillacÂ’s current plans. You can check out full model line pricing in our post detailing it all here. Related video:

GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.