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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

2021 Cadillac CT5 Review | Is the price (and size) right?

The Cadillac CT5, which was brand new for the 2020 model year, took the place of the CTS in General Motors’ luxury sedan portfolio. Its mission is the same as the car it replaced: compete on equal footing with the German trio of Audi, BMW, Mercedes-Benz along with Japanese brands Acura, Infiniti and Lexus. But it does so with a radically different package than the CTS. In place of the sharp corners and angular greenhouse of its predecessor is a smoother sedan with a flowing fastback shape. The new CT5 is also around $10,000 cheaper than the CTS it replaces, despite the fact that the two are within a few inches in exterior dimensions. So while it may be sized similarly to the cars it used to compete with, including the BMW 5 Series and Mercedes E-Class, it's now priced like a 3 Series or C-Class.  Clearly, Cadillac thinks this refined strategy will position the CT5 to better compete against those established luxury players. The car itself drives quite well and is stylish, well equipped, and that price-to-size ratio gives it a unique proposition to attract buyers away from the Europeans. What's new for 2021? The CT5 finally gets CadillacÂ’s Super Cruise semi-autonomous technology for 2021. It's the latest version that includes Lane Change on Demand functionality, but itÂ’s only available on Premium Luxury and V-Series trim levels. CaddyÂ’s sport sedan also gets a 12-inch digital gauge cluster with multiple themes, including a Track theme on the high-performance CT5-V. A new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. Additional updates include wireless Apple CarPlay and Android Auto, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the infotainment system. 2020 Cadillac CT5 View 22 Photos   What's the CT5Â’s interior and in-car technology like? The Cadillac CT5 interior can best be described as “nice enough.” Unfortunately, "nice enough" isnÂ’t quite good enough to compare favorably with Audi, BMW, Mercedes-Benz or Volvo. We'd say it's not good enough to compare with cross-town rival Lincoln, either, but they won't be selling sedans in 2021.

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4