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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Cadillac Celestiq electric sedan could top $200,000

General Motors teased a slew of new electric vehicles last week at a media event where cameras weren’t allowed, and now thereÂ’s more news about the Celestiq, one of the two EVs in the pipeline for Cadillac. Reports suggest it wonÂ’t come cheap and will retail for at least $200,000. Wall Street Journal auto writer Mike Colias dished that detail, along with word of a mid-2020 launch, on Twitter, attributing it directly to Cadillac President Steve Carlisle. Cadillac has made no official mention of starting price for either the Celestiq luxury sedan or the Lyriq, an EV SUV that it has previously teased. A spokesman told Autoblog the brand wouldnÂ’t comment on future product speculation. Leftover scraps from Cadillac flagship ‘CelestiqÂ’ news: ItÂ’ll be hand-built in the hundreds per year, Caddy chief Steve Carlisle said. Price? Six figures Â… “and it wonÂ’t have a 1 in front of it.” Due mid-2022. — Mike Colias (@MikeColias) March 5, 2020 If true, the six-figure MSRP would make the Celestiq the most expensive Caddy ever assembled, at least outside of one-off coach builds and the presidential limo, vaunting it into the same class as brands like Bentley, Lamborghini and Rolls-Royce. By way of comparison, the limited-edition ultra-luxury 1957 Cadillac Eldorado Brougham four-door debuted with a $13,074 price tag, the most expensive car of its day and the equivalent of around $120,000 in todayÂ’s dollars. So what do we know about the Celestiq? For starters, itÂ’ll be a halo flagship hand-built in limited quantities somewhere in the Detroit area. Our reporters who saw the white four-seater describe it as having a long, fastback roofline, no side mirrors or visible door handles, with a long wheelbase, short overhangs and a tinted glass roof. A rendering of the interior showed an LED instrument cluster and infotainment display that stretches between both A pillars, with touchscreen interfaces on the rear of the front seats. It also reportedly features a hatch instead of a conventional trunk and styling cues from the Escala concept from 2016, shown above. Cadillac teased it as the “ultimate luxury experience” and said it would be highly customizable. Cadillac also showed off the Lyriq, the name itÂ’s given to its midsize electric crossover that it had previously promised to unveil in April, possibly at the New York Auto Show, if it manages to happen given the coronavirus.

Kia Seltos, electric Cadillac and a looming Bronco | Autoblog Podcast #615

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder, and Associate Editor Byron Hurd makes his ABP debut. This week, they start with the cars they've been driving: the Jaguar XE, Kia Seltos, Hyundai Venue and Ford Escape. Then they dig into the news, including an upcoming Cadillac EV, Lincoln and Chevy sedans and the Ford Bronco. Finally, they help a listener replace his Jeep Patriot in the Spend My Money segment. Autoblog Podcast #615 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Jaguar XE 300 R-Dynamic S Kia Seltos Hyundai Venue Ford Escape Cadillac bringing EV to New York Auto Show Chevy and Lincoln dealers say they still want sedans Ford tells dealers the Bronco is weeks away from its global debut Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: 2020 Ford Escape 2.0T #POV drive