2003 Cadillac Deville Dts Sedan..sunroof, Heated Leather..102k Miles. on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2020 Cadillac XT6 Sport Drivers' Notes | We have many mixed opinions

The 2020 Cadillac XT6 is Cadillac’s long-awaited answer to the numerous three-row luxury crossovers that have been on sale for years. It is not a shrunken Escalade. Instead, GM decided to pull one of its other well-used platforms for duty, with the XT6 being most similar to the GMC Acadia underneath. That means the Cadillac is rolling with similar running gear, too. Under the hood is a 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, but our Sport model has an upgraded all-wheel-drive system. It also has some other special mechanical bits to make it better than the standard XT6. For example, the Sport trim has continuously variable dampers that stiffen in Sport mode. That upgraded all-wheel drive system adds twin clutches on the axles to facilitate torque vectoring. And the steering ratio is changed to 15:1, as opposed to the 16:1 ratio used on Premium Luxury trim models. This XT6 Sport also features some exterior and interior finishes not seen on other XT6 models. Black trim dominates outside, headlined by a large, black mesh grille. Then on the inside, we get real carbon fiber trim. There are plenty of cool features like CadillacÂ’s Night Vision and the rear camera mirror, but Super Cruise still isnÂ’t available as an option on this Cadillac. GM has promised a wider adoption of Super Cruise for its lineup in the future, but weÂ’re not there yet. Before options, our XT6 Sport came in at $58,090, including the $995 destination charge. The $3,700 Platinum package adds semi-aniline leather seats, a suede headliner and premium carpeting throughout the cabin. A $2,350 Enhanced Visibility and Tech package brings us the eight-inch instrument cluster digital display, a head-up display, rear camera mirror, rear pedestrian alert and an automatic parking assist feature. Then, a $1,300 Driver Assist package adds adaptive cruise control and enhanced automatic emergency braking, including rear braking. Our car also has the $750 Comfort and Air Quality package, which adds heated rear seats, cooled front seats and an air ionizer for the cabin. The pretty Red Horizon Tintcoat costs $1,225, and the fancy Night Vision option adds another $2,000. That brings us to our grand total of $71,190.