2001 Cadillac Deville Base Sedan 4-door 4.6l on 2040-cars

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2023 GM full-size SUVs get Super Cruise expansion pack first

In August, GM announced it had doubled the size of the network of roads available to its Super Cruise hands-free driving feature. Joining the options list in 2017, Super Cruise had been limited to divided interstate highways in the U.S. and Canada. The expansion opened 200,000 miles of additional divided interstate highway as well as major, undivided highways. Both coasts benefit, but there will be a lot more relaxing motoring on the East Coast especially. North of the border, six of the 10 Canadian provinces add enabled roads. Problem is, no GM vehicles have been able to take advantage of the boon. That changes this month, the automaker saying four of its full-size SUVs in specific trims are first in line to make use of the expansion. The SUVs are: 2023 Chevrolet Tahoe Premier and High Country 2023 Chevrolet Suburban Premier and High Country 2023 Cadillac Escalade, Escalade ESV, and Escalade-V 2023 GMC Yukon Denali Ultimate  The vehicles need to have been built on or after October 3, 2022, a production timeline GM says should put the first examples in customer hands this month. The least expensive way to get into Super Cruise is with the two-wheel drive, $77,625 Chevrolet Tahoe Premier with the 3.0-liter inline-six Duramax diesel and the Advanced Technology Package. Vehicles that use the GM's Vehicle Intelligence Platform electrical architecture and already have Super Cruise will receive an over-the-air update "in the coming months" to access the new roads, at no cost to owners. Since other products like the Cadillac CT4 and CT5, Chevrolet Silverado, and GMC Sierra work with the VIP platform as well, they probably aren't far away from the extra capability and they'll bring a lower financial bar to entry.  Related video:

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.