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Cadillac XTS to become Opel flagship sedan?

According to Auto-News.de, Opel is considering using Cadillac's all-new big sedan, the XTS, as the base for its new flagship car, which would likely carry the name Omega.
WorldCarFans.com speculates that Opel could use GM's 3.6-liter direct-injection V6 that generates 304 horsepower or, possibly, a 2.8-liter turbocharged six-cylinder engine that creates 321 horsepower to power the vehicle. The European automaker could even use a 195-horsepower turbocharged four-cylinder engine in this application - fine, since many of Europe's largest sedans are powered by smaller, more efficient engines.
Regardless of power, the Omega could arrive at dealerships by the end of 2013.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac Escalade Diesel Road Test Review | Winning us over

"Nope, I don't like it," I declared to my large son sitting in the 2021 Cadillac Escalade 600D's second-row captain's chairs. “Why?” he asked, staring in awe at the opulence around him and with his very own touchscreen staring back. “ItÂ’s too big. This thingÂ’s gonna suck to park,” I replied. And it did. Even with multiple camera angles, including a 360-degree view, the big Cadillac was a pain to navigate in parking lots. But, slowly, the big lug — the car, not my son — began to grow on me. Sometimes I had to remind myself that this was the diesel Escalade. I couldnÂ’t really hear the clunking of the motor up front or the exhaust running out the rear. I double-checked the tach for the telltale lower redline, and was reassured that I was driving the vehicle I was told would be delivered. Under the hood is GMÂ’s Duramax 3.0-liter inline six-cylinder turbodiesel engine providing a somewhat meager 277 horsepower – considerably less than the standard 6.2-liter V8Â’s 420 hp. But the Duramax boasts a robust 460 pound-feet of torque, the same torque figure as the V8. The advantage here is that peak torque is accessible from a low 1,500 rpm, while the V8Â’s full twist doesnÂ’t arrive until much higher in the rev range, at 4,100 rpm. The result is an SUV that feels eager to jump off the line and scoot about the neighborhood (if “scoot” is a word that can be applied to such a behemoth). That initial torque hit is almost instantaneous, but the dieselÂ’s staying power does have its limits. ItÂ’s on expressway on-ramps that the Duramax finally seems to labor under this EscaladeÂ’s 6,015-pound curb weight. The numbers on the speedometer just donÂ’t tick away with urgency once you approach highway speeds. That tends to happen with only 277 horsepower. While the sound deadening does a fabulous job of hiding the motor's sound when inside the Escalade, standing outside with the Duramax running leaves no doubt about the diesel mill powering this dressy brute. ItÂ’s not particularly loud or harsh, but the clatter is distinctive when youÂ’d normally expect to hear the humming of a V8 at idle. The 10-speed automatic transmission feels like a good fit for this powertrain. With a redline just over 5,000 rpm, the extra gears minimize time spent at the top of the rev range — a good thing in a vehicle for which low-end torque is king.