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GM To Offer Car That Will Almost Drive Itself

Cars that can talk to each other and almost drive themselves at freeway speeds are just two years away from the showroom, according to General Motors executives. The company announced Sunday that the semi-autonomous system for freeways will be an option on an unidentified new 2017 Cadillac that goes on sale in the summer of 2016. In addition, another 2017 Cadillac, the CTS, will be equipped with radio transmitters and receivers that will let it communicate with other cars, sharing data such as location, speed and whether the driver is applying the brakes. The announcements were made Sunday at the opening of the Intelligent Transportation Society World Congress being held in Detroit this week. They are part of a barrage of similar declarations that are expected from other companies throughout the week as the industry shows off progress toward self-driving and safer cars. The freeway system, dubbed "Super Cruise," uses cameras and radar to keep the car in the center of a lane and also stay a safe distance behind cars in front of it. The system will bring the car to a complete stop if traffic halts without driver action, and it can keep the car going in stop-and-go traffic. Other automakers, such as Mercedes-Benz, now offer similar systems that work at low speeds, but GM says it's the first to announce a system that operates at highway speeds. Others could have freeway systems in two years, though. "If the mood strikes you on the high-speed road from Barstow, California, to Las Vegas, you can take a break from the wheel and pedals and let the car do the work," CEO Mary Barra said in remarks prepared for the conference's keynote address on Sunday. But GM said the car still won't drive itself, and the company is working on a system to monitor drivers to make sure they're still paying attention. Details of that system weren't released. "Sensing technology is not yet to the point where the driver can check out," said John Capp, GM's director of global safety strategy. "This is a level of automation that can be done, that is feasible." The new Cadillac that will get Super Cruise hasn't been officially announced yet. But executives have hinted that GM will build a big rear-drive Caddy to lead its lineup in the coming years. Also Sunday, the Michigan Department of Transportation announced that it will partner with GM, Ford Motor Co.

GM announces 6 recalls covering nearly 720k cars

General Motors has announced yet another sprawling recall campaign, with six separate elements covering 717,950 vehicles on US roads. At this point in 2014, it's starting to seem like there are more days with a GM recall than without. Perhaps most troubling about this latest volley, though, is that every vehicle is from the past few years, indicating that GM's quality woes may not be limited to pre-bankruptcy vehicles.
The largest element of this latest campaign covers 414,333 units, and includes the 2011 to 2012 Chevrolet Camaro, 2010 to 2012 Chevy Equinox, GMC Terrain and Cadillac SRX and the 2011 to 2012 Buick Regal and LaCrosse. Only vehicles with powered, height-adjustable seats are covered. In these particular cars and crossovers, the bolt that secures the height adjuster actuator may loosen of its own accord and in some cases fall out completely. If this happens, the seats will be able to move both up and down. GM claims the vehicles are safe to drive, provided drivers don't vertically adjust their seats. This particular issue has caused one crash and three injuries.
The largest element of this latest campaign covers 414,333 units, including the Chevrolet Camaro and Equinox, GMC Terrain, Cadillac SRX and the Buick Regal and LaCrosse.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."