1998 Cadillac Deville Concours Very Low 43k Miles on 2040-cars

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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.

2015 Cadillac Escalade gets 8-speed auto, range-topping Platinum Collection trim

The redesigned 2015 Cadillac Escalade is still quite fresh on the market, but the luxury brand has a host of mid-model-year updates for its massive luxury SUV that should make it an even better driver. The range-topping Platinum Collection (pictured above) is also all set to ensconce drivers in leather when it hits the road in the fourth quarter of 2014.
The entire Escalade range now gets an eight-speed automatic to replace the previous six-speed, and four-wheel drive models also get a two-speed transfer case to go along with it. New standard features include a Surround View camera system, 4G LTE connectivity, and the electric tailgate also now closes hands-free, in addition to opening that way.
To make riding in the Escalade an even more luxurious experience, Cadillac is adding a Platinum trim. Exterior changes add even more shine to the behemoth SUV with a grille wearing the redesigned brand crest, additional chrome trim, 22-inch wheels and Platinum badges. However, the interior is where things really get plush. The first and second row of seats are wrapped in Nappa, semi-aniline leather in a choice of either beige or gray. The dashboard, upper door panels and center console also get hand-stitched and wrapped leather, plus a suede microfiber headliner. Both front seats are heated and cooled with 18-way power adjustments, and the driver even gets a massaging function. Rear passengers are hardly left out, either, with 7-inch LCD screens in the headrests and a 9-inch screen in the center.