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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Mystery Cadillac coupe concept revealed in patent drawings

We have been reminded once again that when Cadillac designs a coupe, it's usually spectacular. The reminder comes in the form of a patent drawing filing that was previously reported on by Jalopnik. In the filing are shots of the two-door from just about every angle, and there's not a bad one in the bunch. Unfortunately, there isn't really any other information about the car in the patent, so the car remains a mystery in that regard. Still, there's a fair amount to be gleaned from the images. It certainly looks sportier than most recent Cadillac concepts. It has a fastback roof and a short deck lid. The rear bumper has a diffuser design fitted to it. The rear fenders are very wide. It has large auxiliary grilles on each side of the center one, and the way the taillights are designed seem to hint at extractor vents. The overall proportions even look a bit like those of the Camaro, but possibly a little larger. The car also looks like it's probably a concept. The side mirror stalks are far too skinny to actually be production units. The big diffuser and center exhaust, plus those rear extractor vent designs seem a little much for a production model, too. The headlights are also a little on the small side. Being a concept (probably), we're a little worried. We really want to see this thing come to market, but Cadillac has a bad track record of showing beautiful concepts that never make it to production, even when they aren't particularly over-the-top. The Elmiraj and Ciel are two that come to mind. The former was a coupe, too, and was elegant and grounded. We never got a production version of either. We did see some styling inspiration from the Elmiraj on the ATS and CTS, but they never quite captured the concept's beauty. Then again, when Cadillac has managed to bring a recent concept to production, the results haven't great. The Converj concept became the ELR, and while the styling came through fine, it was hampered by an uninspiring powertrain and an excruciating price tag. But hey, Cadillac could always prove us wrong. And we would like them to. Related Video: Featured Gallery Cadillac Coupe Patent Drawings News Source: U.S. Patent and Trademark OfficeImage Credit: U.S. Patent and Trademark Office Cadillac Coupe Concept Cars Luxury

New presidential limo spotted in use for the first time

It has been a long lead-up to the new presidential limousine, but now it appears General Motors has "The Beast" in working order for President Donald Trump. The new limo was spotted in public for the first time this weekend in New York City in Trump's motorcade, reportedly on its way to Trump Tower. Said to have been in development since 2013, the $15.8 million armored Cadillac is making its debut as Trump's ride to the U.N. General Assembly this week. The grille suggests looks along the lines of a Cadillac CT6 V-Sport, but the similarities don't go much beyond that. If you look closely, Trump appears to be in the second "Beast" of the twin truck-based Cadillacs that go by in the video. The limo has a diesel engine to propel its near-20,000-pound self down the road, but we couldn't detect much of an oil-burner sound over those gigantic truck tires. This week in NYC will showcase motorcades and fancy presidential limos from around the world, all coming in for the big annual meeting at the U.N. Trump's presidential limos get shipped around the world too because they have their own plane: a C-17 Globemaster cargo carrier. There's no shortage of cool features on the new limo, and we detailed those here. While some of the awesome defense mechanisms are public knowledge, we're sure there are plenty that remain classified. New model presidential limo noticed awaiting Pres Trump at Wall Street heliport. Photo by @stevebruskCNN pic.twitter.com/lEytRcJ9rt — Mark Knoller (@markknoller) September 23, 2018 Featured video: