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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac reveals more 2015 Escalade details, launches colorizer

Cadillac has opened up a mini-site to entice you into its all-new 2015 Escalade, and begun talking about more of its features and trim levels. While all versions of the new daddy Caddy will be powered by a 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque routed through a six-speed automatic, there will be three trim packages you can wrap around that powertrain and seven exterior colors available to make it pop.
Features common to all trims include leather throughout, heated and cooled front seats, a 12-inch reconfigurable dash cluster, a quieter interior thanks to Bose active noise cancellation and the brand's love/hate CUE infotainment system. The base trim comes with adaptive remote start, hands-free tailgate, rear-view camera, park assist, Magnetic Ride Control and sits on 20-inch wheels. Moving up to the Luxury spec increases your stature with 22-inch wheels and adds a reconfigurable, color head-up display, a sunroof, power fold-and-tumble second row seating, Intellibeam headlights and a Driver Awareness Package with active crash-avoidance technology like Safety Alert Seat, lane departure warning and forward collision alert.
The top Premium trim gets a Driver Assist Package that includes Automatic Collision Preparation, automatic braking and adaptive cruise control, rear-seat entertainment, along with exterior touches like illuminated door handles.

2021 Cadillac Escalade ESV officially shown for the first time

When Cadillac originally debuted the 2021 Escalade at the beginning of the year, it held back on photos of the long-wheelbase ESV version of the truck. GM told us the ESV would be revealed in full at the New York Auto Show this year, a show that was promptly postponed due to coronavirus. However, that hasn’t exactly stopped us from seeing the ESV anyway. One of our spy shooters managed to capture a trove of images, showing the ESV without any camouflage. You can scroll through those below. 2021 Cadillac Escalade ESV Sport View 20 Photos At the top of this post sits the one official Cadillac image of the ESV — the other photos are from Cadillac's online visualizer tool. What a grand reveal! The Escalade pictured in front is the Platinum Luxury trim, and the one behind it is the Sport (or Sport Luxury Platinum). Just like we spied before, the main styling differences between the regular Escalade and ESV are minimal. Cadillac extended the rear door and massaged the C-pillar — itÂ’s thicker and leans at a sharper angle. Even before revealing the car in photos, Cadillac gave us all the specs. That was enough for an on-paper comparison between it and the Navigator, including the long wheelbase versions of both. The ESV is 15.9 inches longer than a standard Escalade, allowing for more third row legroom and additional cargo capacity. In other news, Cadillac says orders for the 2021 Escalade can be made today via its website. The system will put you in touch with a dealership to place your order. Those orders will begin arriving in dealerships this fall, according to CadillacÂ’s current plans. You can check out full model line pricing in our post detailing it all here. Related video: