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2015 Cadillac ATS Coupe priced from $37,995*

Cadillac has released pricing details on its new-for-2014 ATS Coupe. The new model, which will be available with buyer's choice of a 2.0-liter, turbocharged four-cylinder or a 3.6-liter V6 (the ATS Sedan's base 2.5 won't be making the trip) can be had with optional all-wheel-drive in place of the standard rear-wheel setup, while customers can also snag a six-speed manual or six-speed auto.
Prices start at $37,995, which represents a $2,900 premium over the 2014 ATS Sedan (pricing on the 2015 four-door isn't available yet) with the same 2.0-liter engine. Still, the ATS Coupe starts at just over $2,500 less than a base BMW 428i, which is also less powerful and offers less standard equipment. The Caddy is also less costly than the Mercedes-Benz C250 Coupe, although only by about $200. It's even cheaper than the Audi A5, which starts at $38,105, but that model includes all-wheel drive as standard. It should be noted that these prices are without their respective destination charges (*$995 for the Caddy, $925 each for the BMW and the Mercedes and $895 for the Audi).
Unfortunately, Cadillac hasn't released any additional pricing information beyond what we have here, so we can't tell you how much things like all-wheel drive, an automatic transmission or the 321-horsepower V6 will cost. That makes it difficult to figure out just how reasonable the ATS Coupe will be relative to its challengers, but so far, the value equation looks to be in the car's favor. When those full details roll in, though, you know where to look. Scroll down for the official press release from Cadillac.

GM's Mark Reuss explains why a performance Cadillac ELR-V won't happen

Hey, I've got enough things to worry about. That's one interpretation of General Motors executive vice president Mark Reuss' response to a question posed by Driving the Nation about the recently-introduced Cadillac ELR plug-in hybrid. Reuss said GM will "definitely expand the tuning envelope" for the ELR. The question was whether GM would consider adding magnetic ride control to the quite-powerful-for-a-plug-in Caddy, creating an "ELR-V" model in the process. Reuss' non-answer: "Good question, can't really answer that," but then elaborated that magnetic ride control uses up "a lot" of power otherwise spoken for in terms of providing the longest electric-only range possible. Interestingly, he did add that GM will "definitely expand the tuning envelope" for the ELR, as you can see in the video below. With the model retailing for north of $75,000, fewer than 60 percent of US Cadillac dealers were carrying the ELR as of last month and just 99 ELRs were sold during the first two months of the year. In an effort to sell more vehicles, GM said in January that it would offer the ELR for a 39-month lease for $699 a month for qualified lessees and with a $5,999 down-payment required. Autoblog's First Drive impressions of the ELR can be found here.

GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.