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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2021 Cadillac Escalade price increases take starting price to $77,490

Update: This story has been updated with official pricing from Cadillac that includes the destination charge and pricing for the long wheelbase ESV model. The modified story continues below. As the 2021 Cadillac Escalade prepares behind-the-scenes for duty in front of real-life red carpets, more information on the brand new fifth-generation SUV bubbles to the surface. GM Authority got its hands on some MSRP figures the other day, but we have the official pricing from Cadillac now. GM kept pricing of the other full-sized SUV family — the Tahoe, Suburban, and Yukon — unchanged or close to the outgoing models. Escalade intenders will be happy to know the same goes here, the 2021 example priced at $77,490 after a $1,295 destination charge is added in, only $1,000 more that the soon-to-be retired 2020 Escalade for a fancier cabin and lots of new tech inside and out. Cadillac reworked the trim walk for 2021 to its Y-trim configuration, splitting into Luxury and Sport models above the base trim. There were four options in 2020, not including all-wheel-drive versions: Base, Luxury, Premium Luxury, and Platinum. There are five for the new year: Luxury, Premium Luxury, Sport, Premium Luxury Platinum, and Sport Platinum. The switcheroo makes it hard to compare all but the bottom and top trims, but the price walk for rear-wheel-drive versions goes: Luxury: $77,490 Premium Luxury: $84,290 Sport: $86,890 Premium Luxury Platinum: $101,290 Sport Luxury Platinum: $101,290  Add $3,000 to any of those trim prices, and you'll have the corresponding long wheelbase ESV price. Four wheel drive is a similar $3,000 charge on any trim. That means the base price on the top trim Escalade ESV with four-wheel drive is $107,290. The 2021 Platinum models are $7,700 more than the 2020 Escalade Platinum. The standard engine is the 6.2-liter V8, shifting through a 10-speed transmission. And the 3.0-liter Duramax diesel is a no-cost option, so take your pick. Customers could end up waiting for the Escalade as well, depending on when every kind of manufacturing can restart in earnest to serve the Arlington, Texas, plant all the parts it needs to build the new SUV. Related Video: