1989 Cadillac Deville, Beautiful 2-owner, Rust-free Florida Car, 66k Orig. Miles on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Daily Driver: 2016 Cadillac ATS-V Sedan

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Cadillac ATS-V sedan, reviewed by David Gluckman. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00] Hey, it's David Gluckman with another Daily Driver. Today I'm driving a 2016 Cadillac ATS-V. This is the sedan model and it has the optional eight-speed automatic transmission. The ATS-V is the small performance car in Cadillac's lineup. It sits below the CTS-V, which is also new for 2016. Ever since the base ATS came out a few years ago, this has always been a wonderful chassis in search of a great engine to compliment it. This car really changes that. [00:00:30] They've dialed up the chassis, the suspension is a little stiffer, the body is even stiffer, and they've put this really nice 3.6-liter twin-turbo V6 engine under the hood. In terms of power and torque, the new V6 outguns it's main bogey, the BMW M3 and M4. The Cadillac engine puts out 464 horsepower and 445 pound feet of torque, which is tons. [00:01:00] The one issue, though, is the way it delivers that power. It's not as smooth as the BMW and there's a bit of turbo lag that you really don't feel in the German engine. Once you get moving, however, this engine really just wakes up. There's no lag once you're at highway speed. You can floor it and there's plenty of power and torque for easy passes and runup to extra-legal speeds. [00:01:30] It's tons of fun there but around town it just kind of lacks a little bit of the smoothness and responsiveness that we're kind of expecting for a car in this class. The engine does sound pretty nice, though. It has this nice little growl when you start it up and when you get on it, it actually sounds more like a supercharged engine than a turbocharged one. It's a little strange, I think that's maybe some active noise cancellation that Cadillac is doing to cancel out the whooshes and whirs that we're used to from a turbocharger. [00:02:00] That's fine with me. Whatever it is, it sounds good. This car gets the same fancy rear limited-slip differential that the Corvette introduced a couple years ago. It does a really good job of keeping everything manageable. You almost can't tell that the car has 464 horsepower. It keeps everything in line.

Cadillac to expand V-Series but discontinue CTS-V and ATS-V

Cadillac said Tuesday it will expand its V-Series performance sub-brand with the arrival of the CT6-V sedan in 2019 ( formerly known as the CT6 V-Sport), with plans to add high-performance variants across its portfolio. The flipside to that expansion is the sunsetting of its two existing V-Series performance cars, the ATS-V (both coupe and convertible) and CTS-V sedan. Two new unspecified sedans will slot below the CT6 in Cadillac's lineup, a spokesman said. The CT6-V will arrive next spring, roughly a year after it bowed at the New York auto show. It will feature Cadillac's new "Blackwing" V8, a twin-turbo engine that displaces 4.2 liters and produces an estimated 550 horsepower and 627 pound-feet of torque, sending it through GM's new 10-speed automatic transmission to drive all four wheels. A less-aggressive version of the engine will also appear in the CT6 Platinum model, offering 500 horsepower and 553 lb-ft of torque. "Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac," Mark Reuss, executive vice president and president of GM Global Automotive Group and Cadillac, said in a statement. "As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we've decided to formally make it a V-Series, signaling the expansion of V-Series." View 61 Photos A Cadillac spokesman tells Autoblog the 2019 model year will be the last for the ATS-V and CTS-V. The ATS-V is powered by a twin-turbo 3.6-liter V6 that's good for 464 hp and 445 lb-ft of torque, an increase of 262 hp and 173 lb-ft from the base, four-cylinder ATS, which is also set to go to pasture at the end of the 2018 model year. The CTS-V, meanwhile, boasts a 6.2-liter supercharged V8 under its carbon-fiber hood that puts out 640 horsepower and 630 pound-feet of torque, good for a 3.7-second 0-60 mph time and a top speed of 200 mph. In a Quick Spin review last year, Autoblog Editor-in-Chief Greg Migliore called the car "old-school muscle in an Esquire-approved suit. It's 'roids and cufflinks." As for what's next for an expanded V-Series, Cadillac has the new XT4 crossover, and already other companies are banking on performance versions of crossovers. Cadillac's also developing a less expensive luxury sports sedan called the CT5. It's also said to be planning a production version of the Escala concept starting in late 2021, so those could be possibilities.