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Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Cadillac snags de Nysschen from Infiniti, names him new president

Johan de Nysschen, the (now former) president of Infiniti, has officially jumped ship. The 54-year-old, who also spent time as the chief executive for Audi USA, has taken the position of president at Cadillac, following a two-year stint at the Nissan-owned luxury brand. In his new role, the 54-year-old will be responsible "for all aspects of Cadillac globally," according to a statement from General Motors.
"Johan brings to our company vast experience in the development and proper execution of luxury automotive brands," said GM President Dan Ammann, de Nysschen's new boss. "With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term."
"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," de Nysschen said in a statement. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands."

Hotter Cadillac CT5-V and CT4-V spy photos, video hint at engines

Cadillac has some extra spicy V cars on the way, and this latest batch of spy photos and videos is more revealing than anything we’ve seen yet. We donÂ’t yet know the final name of these Cadillac V cars, but they are supposed to be the true replacements for the CTS-V and ATS-V. The CT4-V and CT5-V we saw previously are only mild performance variants of the regular sedans. Diving into the video seems more important than the photos on this one. Our spy shooters managed to capture great audio that allows us to take some guesses at whatÂ’s under the hood of these cars. The CT5-Vs in black and white camouflage sound like they have some gnarly V8s under their skin. We canÂ’t pick up a supercharger whine or a turbocharger whistling away, but weÂ’re not going to rule out the former. The CTS-V has a 6.2-liter supercharged V8 that makes 640 horsepower, and it wouldnÂ’t be out of the question to see this car rival it in power. We still havenÂ’t heard the CT6-V at full song, but the engine weÂ’re listening to here just doesnÂ’t strike us as the sound of a 4.2-liter twin-turbo V8 in that car. It sounds a lot more guttural, like the LT4 or LT5 V8 engines. Also, none of the CT5-Vs here sounded like they had manual transmissions. CT4-V spied View 40 Photos Moving to the CT4-V in the blue getup, it sounds a lot like a V6 is under the hood. This also makes sense when we consider that the ATS-V had a 3.6-liter twin-turbo V6 itself. Most important of all to note, is the evidence of a manual transmission. In one of the acceleration clips, weÂ’re able to hear the tell-tale sound of a driver pausing in acceleration for a split second to change gears. This is great news, folks. The manual is looking alive and well in the Cadillac sedan to us. Another clip of a CT4-V in black and white camouflage makes it sound like that particular model is equipped with an automatic transmission, indicating that Cadillac may be offering both transmission options on the new car. As for the rest of the photos, go ahead and take in all the close-up details. We got photos of the tires on the CT4-V, showing 255/35/ZR18s up front and 275/35/ZR18s in back. Michelin Pilot Sport 4 S rubber is used, telling us this thing is going to have a ton of grip. There are more vents, wider fenders and more aggressive styling throughout on these cars compared to the lower-performance V cars. Now that weÂ’re looking at them from much closer than before, the package is looking even more comprehensive.