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2021 Cadillac Escalade Onyx package adds monochrome logos

The 2016 Cadillac Escala concept showed off a number of features never seen on a Cadillac, one of them being a redesigned, entirely silver, untextured logo. Cadillac had been putting all-silver versions of its crest on the fenders of some of its vehicles, but those bore patterned silver inserts where the yellow, black, red, and blue would have appeared on the standard mark. The Escala logo, on top of being squatter and wider, displayed silver blanks where the colors went. Cadillac Society has found out a similar treatment is on the way for the 2021 Escalade as part of a new Onyx package. This time, instead of being brightwork, a Cadillac spokesperson told CS the logos are "more grey versus [the] silver/chrome [on the fenders]." And for the first time on a Cadillac on the showroom floor, these monochrome badges will appear on the grille and tailgate. Buyers can add a Sport Edition package to the current Escalade, dressing almost all the brightwork grille in gloss black and bolting on a set of 22-inch Midnight Silver wheels. The Cadillac logos, however, stay in color, and the Escalade lettering stays in chrome. That changes with the Onyx package, those gray monochrome crests joined by Escalade lettering in gloss black, plus 22-inch, 12-spoke wheels in high gloss black, and a similar blackout of all the other brightwork as found on the Sport Edition package. The Sport Edition is only available on three of the eight possible colors; a limited color selection could hold true for the Onyx package as well. Branding could get even more interesting when the crest's animated illumination shows up on the Lyriq electric crossover.  The 2021 Escalade will move to the new forked trim strategy, Premium Luxury on one side, Sport on the other, the Onyx package only available on the Sport side. For shoppers who want to go the other way, we're sure the new Escalade will offer something equivalent to the current Radiant Package that makes any Escalade even more impossible to miss on a sunny day. Related Video:    

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2020 Cadillac XT6 revealed as Caddy's first big crossover

The 2020 Cadillac XT6 rounds out Cadillac's crossover lineup with a range-topper. It also presents an option for people who wanted a three-row Cadillac but didn't want something as large and truck-like as an Escalade. This is partly achieved through using a naturally aspirated 3.6-liter V6 powering either the front or all four wheels. A nine-speed automatic transmission sends the V6's 310 horsepower and 271 pound-feet of torque to the ground. The XT6 is split between two trim levels that appear to be marketed as different rather than one being better. The first is redundantly called Premium Luxury. A chrome grille and trim, red taillights and unique 20-inch wheels distinguish it as such from the outside, while wood trim covers the inside. The second is Sport, and black trim replaces the chrome, red taillights are swapped for clear, and carbon fiber supplants the wood inside. It has different 20-inch wheels as well as optional 21-inch pieces. The Sport gets mechanical tweaks, too, including continuously adjustable shocks and a standard all-wheel-drive system with yaw control. No matter the trim, all XT6's get an interior that builds upon the XT4 with more physical buttons and a control knob for the infotainment for scrolling through menus and lists. Safety and convenience features abound, including standard automatic emergency braking, blind-spot warning and lane-keep assist. Optional features include night vision, parking assist with braking support, a heads-up display and a camera screen mirror. Adaptive cruise control is also available, but it's not Super Cruise, our Tech of the Year award winner. Cadillac will start taking orders for the Tennessee-built crossover this spring. The final release date hasn't been announced yet, though. That information, along with pricing, should come closer to when the crossover begins production. Related Video: