1970 Cadillac Deville Base Hardtop 4-door 7.7l Numbers Match on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac hid more than two dozen Easter eggs in its Blackwings

Everybody loves Easter eggs, right? Finding one is a great moment, especially if you happen upon it by accident, preferably while simply cleaning or poking around, but maybe because you had to dig around in some far-flung corner of the cabin in search of a persistent rattle or some other issue. A hidden symbol or message from the manufacturer helps remind us that some cars aren't just appliances.  The 2022 Cadillac CT4-V and CT5-V Blackwings are perfect candidates. Not only are they niche enthusiast vehicles whose owners are likely to turn them inside out, but they also benefited greatly from Cadillac's racing efforts, providing ample source material for subtle references all over the car, both inside and out. Enough, in fact, that Cadillac managed to stick more than two dozen of them into its two flagship sport sedans. And since I took delivery of my Blaze Orange CT4 last week, I decided to see if I could spot a few of them myself – because I don't spend enough time crawling all over car interiors already.  Cadillac called several of them out in a press kit Tuesday. Manual-transmission cars like mine have blank-off plates installed where the paddles would go on the back side of the steering wheel, for instance. Rather than just leaving bare plastic that nobody would ever have a reason to look at, Cadillac had a small map of its Milford proving grounds printed on the plates.  Each Blackwing also gets a serial number on the wheel. 46-146 translates to CT4-V Blackwing 6-speed #146. CT5-V Blackwings decode similarly, though their model indicator digit is an 8 rather than a 5. While a steering wheel plaque is not exactly hidden, it's among the items Cadillac noted, as are the "Blackwing" tags on the front seats; the subtle logo in the seatback Alcantara is something I spotted on my own. CT5-V Blackwing models with the carbon fiber seat package get their logos embossed in the seatback. This brings us outside. While I know for a fact that there are several items hidden on the CT4-V's underbody (we got to look at these on a lift back in July), there are a couple of obvious items scattered in more accessible locations. The subtle Cadillac crests in the taillights aren't unique to Blackwing, but they're still nicely done. The stylized "V" in the hood insulation layer looks pretty nice too.  The hidden items differ between the CT4 and CT5-V too, as illustrated by the two wheel images above.

Cadillac CTS-V and Suzuki e-Survivor | Autoblog Podcast #527

This week, Editor-in-Chief Greg Migliore is joined by General Manager Adam Morath. They discuss driving the Cadillac CTS-V and talk about the Suzuki e-Survivor concept. Other news includes possible Jaguar Land Rover acquisitions, the Jeep Grand Cherokee Trackhawk and the Autoblog Car Finder. Autoblog Podcast #527 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Jaguar Land Rover acquisitions? Suzuki e-Survivor concept Tesla Model 3 Autoblog Car Finder tool Jeep Grand Cherokee Trackhawk Cadillac CTS-V What we've been driving: Jaguar F-Pace Ken Block's "Climbkhana" Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Green Podcasts Cadillac Jaguar Jeep Suzuki Electric Performance Videos Sedan jaguar land rover