1970 Cadillac Coupe Deville Convertible on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

GM seeks national mandate for zero-emissions cars

DETROIT — General Motors says it will ask the federal government for one national gas mileage standard, including a requirement that a percentage of auto companies' sales be zero-emissions vehicles. Mark Reuss, GM's executive vice president of product development, said the company will propose that a certain percentage of nationwide sales be made up of vehicles that run on electricity or hydrogen fuel cells. GM says a nationwide program modeled on such a requirement in California could result in 7 million electric vehicles, or EVs, on U.S. roads by 2030. California wants 15.4 percent of vehicle sales by 2025 to be EVs or other zero emission vehicles. Nine other states, including Maryland, Massachusetts, New Jersey and New York, have adopted those requirements. In January, California Governor Jerry Brown set a target of 5 million zero-emission vehicles in California by 2030. The Trump administration criticizes California's ZEV mandate, saying it requires automakers to spend tens of billions of dollars developing vehicles that most consumers do not want, only to sell them at a loss. Reuss told reporters that governments and industries in Asia and Europe "are working together to enact policies now to hasten the shift to an all-electric future. It's very simple: America has the opportunity to lead in the technologies of the future." A national mandate also would create jobs and reduce fuel consumption, CO2 emissions and "make EVs more affordable," Reuss added. GM, the nation's largest automaker, will spell out the request Friday in written comments on a Trump administration proposal to roll back Obama-era fuel economy and emissions standards, freezing them at 2020 levels instead of gradually making them tougher. Under a regulation finalized by the Environmental Protection Agency at the end of the Obama administration, the fleet of new automobiles would have to get 36 miles per gallon by 2025, 10 mpg higher than the current requirement. But the Trump administration's preferred plan is to freeze the standards starting in 2021. Administration officials say waiving the tougher fuel efficiency requirements would make vehicles more affordable, which would get safer cars into consumer hands more quickly. GM on Thursday said it doesn't support the freeze, but wants flexibility to deal with consumers' shift from cars to less-efficient SUVs and trucks.

2020 Cadillac XT6 fuel economy announced

Thanks to the EPA's fuel economy website, we finally know how frugal the 2020 Cadillac XT6, the brand's first three-row crossover, is with gasoline. The most efficient is the front-wheel-drive version, getting 18 mpg in the city, 25 on the highway and 20 in combined driving. The all-wheel-drive XT6 is just barely behind it with 17 mpg in town, 24 on the highway, and 20 combined. Both versions share the same 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque and the same nine-speed automatic transmission. These numbers put the Cadillac XT6 very much on par with the competition. Both the four-cylinder and V6 versions of the Audi Q7 get 21 mpg combined, just beating the XT6, and both feature standard all-wheel drive. The Q7 with an inline-four makes less power at 255 horses while matching the XT6's torque at 273 pound-feet. The V6's 329 horsepower and 325 pound-feet beat the Caddy, though. Both Audi and Cadillac have almost the same starting price at about $53,000. Every version of the Acura MDX tops the XT6, including the least-efficient MDX A-Spec, which manages 21 mpg in combined driving. The non-A-Spec all-wheel-drive model gets 22 mpg combined, and the front-drive MDX hits 23 mpg. But the best is the Sport Hybrid that delivers 27 mpg combined. All of the non-hybrid MDXs are less powerful and less torquey than the Cadillac, though, at 290 horsepower and 267 pound-feet of torque. The Sport Hybrid is a bit more powerful and torquey than the Cadillac with 321 horsepower and 289 pound-feet of torque. The Acura does start at a lower price of just over $45,000. The XT6 does beat one of its three-row crossover rivals, though. Its 20 mpg combined rating is comfortably ahead of the Mercedes-Benz GLS-Class's most efficient V6 version at just 18 mpg. But the Mercedes also delivers 362 horsepower and 369 pound-feet of torque, and there are even more powerful, but less efficient, V8s on offer. The Mercedes is much more expensive than the Cadillac with a base price of over $70,000.