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Cadillac sells out Lyriq Debut Edition reservations in 10 minutes

Cadillac opened reservations for the 2023 Lyriq Debut Edition electric crossover at 4 p.m. EDT on Saturday afternoon. Anyone could put down a refundable $100 to reserve a buying slot for Cadillac's limited-run first salvo at the brand's all-EV future. At 4:19 p.m., the automaker tweeted that "every Debut Edition has been reserved." According to GM Vice President Rory Harvey, the process took "just over" 10 minutes. First, we'll say "Congratulations!" to Cadillac. Then we'll say: We have no idea what the news means. See, Cadillac has declined to say how many reservations it made available and how many Debut Editions it's building.  We don't know why the crest and wreath brand is being so coy, but we can imagine at least one reason. GM and Cadillac can attract such wild reactions that unless the Lyriq booked an absurdly large number of reservations in an absurdly short time, both brands were going to get flayed by comparisons to other EV makers. Still, since Cadillac's playing the long game with this entire transition to EVs, we wish it had placed its neck gracefully in the guillotine anyway.  The Lyriq Debut Edition that no one can buy anymore unless reservation holders bow out comes with a 100.4-kWh battery pack, a single e-motor on the rear axle putting out 340 horsepower and 325 pound-feet of torque for a range claimed to be "more than 300 miles," a glass roof, 19-speaker AKG audio, heated steering wheel, and 20-inch wheels standard, 22-inchers optional. The only two colors available are Satin Steel Metallic and Stellar Black Metallic. Tech features include adaptive cruise control, HD Surround and Vision recorder, rear camera mirror, and, of course, the 33-inch curved display across the instrument panel. First deliveries for the rakish $59,990 CUV are expected in early 2022. The next order slots will open for standard Lyriq trims in summer 2022. Based on Cadillac's Twitter feed, quite a few internet users wanted to reserve Debut Edition cars but were prevented from doing so. If first reports from the early deliveries are positive, Cadillac might hold onto last weekend's demand until next summer. And not only will the brand have a widely available new vehicle then, it will have a new consumer look. Last year, Cadillac told its dealers what they would need to do with their stores to prepare for the EV era, including spending around $200,000 on EV infrastructure and tools.

Saturn Vue ignition switch leads to new group of GM recalls totaling 312k

General Motors has another spate of recalls to announce. This time they cover 312,280 vehicles worldwide, including 269,041 of in the US, in a total of six campaigns. In 2014, the automaker has recalled 29,079,765 vehicles worldwide, with 25,754,356 of those in the US.
The largest among them covers 215,243 units of the Saturn Vue from 2002-2004 model years worldwide, 202,115 in the US. It's possible for the for the key to be removed even when the ignition isn't in the OFF position. The company knows of two crashes and one injury caused by this problem. Dealers are checking the parts and replacing the ignition cylinder and key set, if necessary.
Next is 72,826 models worldwide (48,059 vehicles in the US) of the 2013 Cadillac ATS four-door sedan, 2013 Buick Encore and 2013 Chevy Trax in Canada. It's possible that the for lap belt pretensioner to retract but not to lock, which could increase occupant movement during a crash. Both front, outboard lap belt pretensioners are being replaced, and a stop-sale is in effect on unsold models until the problem is repaired. There are no known crashes or injuries, though.

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside