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Cadillac files to trademark Vistiq, Lumistiq, and Escalade IQL

Cadillac's been tapping various European patent offices to reserve names for its coming battery-electric model lineup. Remember, Cadillac plans to be an EV-only brand by 2030, it's trimmed-down dealer network expected to sell a range wherein all or most models end with "iq," as in Lyriq and Celestiq, that pronunciation being "ik," not "eek." In July of last year, brand attorney's filed to reserve the names "Cadillac Symboliq" and "Symboliq" in Switzerland. CarBuzz found three more applications in the category of "Motor land vehicles, namely, automobiles," one in the UK for the name Vistiq, another in Austria for the name Lumistiq, the last in an unknown country for the name Escalade IQL.   Yes, those first two names make us think of X-Men before they make us think of cars. But assuming the names ever get applied to product, we expect those products will be cars, and we also expect those cars will be of the crossover variety since safe money says CUVs will still be more popular than sedans and wagons in 2030.  Since the Escalade name effectively acts as its own brand, it appears the moniker will be grandfathered into the EV naming structure by turning "IQ" into a kind of trim. Our money is on the IQL version being a long-wheelbase variant of a battery-electric Escalade. The Ultium-powered version of the big-boy SUV is due here by 2025 at the latest and will be sold alongside the traditional, ICE-powered Escalade until the V8 Escalade goes away.    The switch to electric is Cadillac's moon shot; there isn't much else for the brand to try for winning back its bygone glory and acclaim. By the time Vistiq and Symboliq get here, though, we could all be drinking the IQ Kool-Aid and climbing on board if the Lyriq (pictured) and Celestiq, both expected around 2023, prove impossible to resist.  Related Video:

Cadillac is returning to endurance racing with a new prototype in 2017

In two months, Cadillac will return to top-tier endurance racing with its all-new Daytona Prototype International racecar after 14 years away. The car, which adheres to IMSA's new DPi regulations, looks as long, low, and Cadillac-like as anyone could have hoped. It's set to debut at the Rolex 24 at Daytona and will compete head to head with the likes of Mazda and Nissan in what is shaping up to be one of the most diverse and exciting forms of American motor racing in years. The new car will be run by Wayne Taylor Racing, the team that previously fielded the Corvette Daytona Prototype. Wayne Taylor himself has won the 24 Hours of Daytona twice, in 1996 and 2005. He now manages the team and leaves the driving duties to his two sons, Ricky and Jordan. They'll be joined in the cockpit by Max Angelelli, Wayne Taylor's teammate in 2002 at Cadillac's last unsuccessful attempt at endurance racing. To understand Cadillac's new car, officially called the DPi-V.R., you need to understand IMSA's DPi category. Basically, manufacturers are allowed to base their car on one of four chassis that follow the FIA LMP2 regulations. The chassis come from either Dallara, Onroak Automotive, ORECA or Riley/Multimatic. Cadillac will base their car on the Dallara platform. The DPi regulation differ from the LMP2 in two major ways: non-standardized engines and the ability to change certain parts of the bodywork. The DPi regulations are intended to give the variety of the top-tier LMP1 cars at a fraction of the cost. When it came to choosing an engine, Cadillac wanted to power the new car with something kinda sorta production based. The new car will use a naturally aspirated 6.2-liter pushrod V8 that shares some base architecture with the engine in the current CTS-V. While the power output hasn't been announced, expect about 600 horsepower. While that's down compared to the CTS-V, there is far less mass to move around as the Dallara chassis is a svelte 2,050 lbs. Since all the teams will be running different engine configurations, expect restrictors of some sort to help balance the power disparity. The parts of the body work that can be modified - The nose, sidepods, rear wheel arches and rear valance - have all been designed to mimic Cadillac roadcar design elements. Even the wheels look like they were pulled straight from the CTS-V. The front splitter, the floor, and the diffuser are common elements shared with other DPi cars.

Opel pulls out of Russia, GM to focus on Cadillac, 'iconic' Chevys

General Motors is going to realign its priorities in the struggling Russian marketplace, withdrawing its Opel brand and pulling out mainstream Chevrolet models. Instead, the General will take aim at Russia's well-established oligarchy, pushing Cadillac as well as "iconic" Chevrolet models, like the Corvette, Camaro and Tahoe. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," GM president Dan Ammann said in a statement. "This decision avoids significant investment into a market that has very challenging long-term prospects." Russian customers interested in an Opel or mainstream Chevys like the Spark, Aveo (the US market Sonic), Cobalt (shown above), Cruze, Orlando and the like have until December to snap up a car before the brands are pulled. "We do not have the appropriate localization level for important vehicles built in Russia and the market environment does not justify a major investment to further localize." Opel Group CEO Karl-Thomas Neumann said. GM will continue to offer service to customers in Russia. "We can assure our customers that we will continue to provide warranty, parts and services for their Chevrolet and Opel vehicles," Neumann said. Beyond realigning its brands in Russia, GM also announced that it would also be idling the company's factory in the country's second-largest city, St. Petersburg. This is the second time the St. Petersburg factory has been in the news – GM announced that it'd be idled for roughly two months back in February. Scroll down for the official press release from GM. GM to Change Business Model in Russia 2015-03-18 Focus on Cadillac and iconic Chevrolet vehicles Wind down Opel brand and sale of mainstream Chevrolet cars Idle GM Auto manufacturing facility in St. Petersburg Part of GM's strategy to ensure long-term sustainability in global markets DETROIT – General Motors today announced plans to change its business model in Russia. GM will focus on the premium segment of the Russian market with Cadillac and U.S.-built iconic Chevrolet products such as the Corvette, Camaro and Tahoe. The Chevrolet brand will minimize its presence in Russia and the Opel brand will leave the market by December 2015. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," said GM President Dan Ammann.