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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

2020 Cadillac CT4 spied completely undisguised for the first time

A few weeks ago, Cadillac gave us our first look at its new small luxury sports sedan in the form of the CT4-V. This was a bit unusual considering the company hadn't shown us the regular one yet, and the reveal is still off in the not-too-distant future. But we were lucky enough to catch a normal 2020 Cadillac CT4 parked at a local gas station completely and totally undisguised. Based on what we know about other recent Cadillacs and their trim and design, this CT4 is probably a Luxury or Premium Luxury trim, since it has plenty of bright chrome and red taillights instead of dark gray ones. The differences from the CT4-V are subtle. The mesh grilles of the V are swapped for a main grille studded with small Cadillac badge shapes and the lower grille has simple slats. The little air intakes by the lower sections of the running lights are smaller than the ones on the V. This car also lacks the V's side skirts and wider canards on the edges of the front bumper. There doesn't appear to be a rear spoiler either. While we've had a good look at the exterior of the CT4, we'll have to wait until the car's full reveal later this year to know what's under the skin. We do know that it will continue to use the Alpha platform shared with the CT5, Camaro and the old ATS and CTS. We suspect the base engine will be the same 2.0-liter turbocharged inline-4 from the CT5, which makes 237 horsepower and 258 pound-feet of torque. Since the CT4-V uses a turbo 4-cylinder that makes 320 horsepower and 369 horsepower, there might not be a V6 option for the regular CT4. The CT5's twin-turbo 3.0-liter V6 makes more power and torque, so that's out, and the old ATS's naturally aspirated V6 made 335 horsepower and 285 pound-feet of torque, which would be uncomfortably close the CT4-V's specs. But we could see a V6 of some sort in an even more potent V iteration of the CT4 later.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.