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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

Cadillac Escalade reportedly getting 200-hp bump from supercharger

Cadillac is preparing to supercharge the Escalade, according to a recent report. The body-on-frame General Motors SUVs that it shares its basic underpinnings with are allegedly in line to receive a big increase in power, too. Released for the 2021 model year, the fifth-generation Escalade eschewed downsizing and launched with a 6.2-liter V8 as its standard engine. It develops 420 horsepower and 460 pound-feet of torque when it's naturally aspirated, and Motor Trend learned from an anonymous source that the optional supercharger will increase the first figure to anywhere between 600 and 625. The eight's torque output will undoubtedly go up, too. The supercharged Escalade won't outgun the sold-out Dodge Durango SRT Hellcat, which gets 710 horses, but it will pack a serious punch. It doesn't sound like the V8 will require significant modifications to handle the extra power because the supercharger kit will likely be installed by dealers, not on the assembly line. This strongly suggests that it's more of a bolt-on job than one that requires taking the engine out and apart to install stronger connecting rods and forged pistons, for example. ECU tweaks will be part of the package, too, and the fuel delivery system may require some upgrades. Interestingly, Motor Trend learned from Texas-based Hennessey that the SUV's ECU is locked to tuners, which adds credibility to the report. Motorists who want more power will need to go through official sales channels, then. Bigger brakes and a firmer suspension won't be part of the package — at least not yet. The same source outlined a true high-performance evolution of the body-on-frame behemoth that will be quicker and tighter to drive. Oddly, it's not being developed by the engineers in charge of Cadillac's V-branded models, according to the report. If the report is accurate, we'll learn more about the supercharged Cadillac Escalade in the coming months, and it might go on sale in time for the 2022 model year. Expect the supercharger to come with a four-digit price tag. Chevrolet's Tahoe/Suburban and GMC's Yukon/Yukon XL will reportedly be available with a supercharger, too.

Genesis wins J.D. Power Tech Experience Study for third straight time

The results are out for the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study, which "focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners." Its measurement metric is problems per 100 vehicles (PP100), same as with the J.D. Power Initial Quality Study (IQS). The takeaway this year isn't that owners aren't using advanced technologies, as was the case with the 2022 study, or that they're having more problems with them overall. It's that owners of battery-electric vehicles are having more problems with advanced tech than owners of ICE-powered vehicles. According to the study, 17 of 21 features that can be had on both propulsion types — such as remote parking assistance and gesture controls — get lower satisfaction ratings by owners of BEVs, in some cases nearly 20 PP100.  The survey organization says this tracks with what its found in the IQS, where total vehicle problems were "46% higher among BEVs (excluding Tesla) than ICE vehicles and satisfaction is lower among owners of BEVs across nine of 10 APEAL categories than among owners of ICE vehicles." Findings regarding biometric measurements are among those that go against the overall study findings. Whether a fingerprint reader or an eye tracker, car owners in general said "they do not consider them to be useful." In terms of ease-of-use and satisfaction, plug-and-charge capability on EVs gets good marks. This allows EV owners to plug into a public charger and have payment taken care of automatically; the vehicle communicates with any charging station compatible with an automaker's plug-and-play system, so the vehicle can automatically submit a bill for the charging session to a central owner account with no further action needed at the station. Survey respondents noted a mere 6 PP100 and an 88.9% satisfaction.    Among manufacturers, repeat winners took the top prizes. Genesis earned the highest rank for innovation overall and among premium brands for the third straight year. Hyundai not only won the tech innovation banner for mass market brands for the fourth straight year, ahead of Kia, GMC, Ram and Subaru, Hyundai finished in second in the overall standings. On that overall chart, the top five are Genesis, Hyundai, Cadillac, Lexus and BMW. On the premium chart, Genesis is followed by Cadillac, Lexus, BMW and Mercedes-Benz in the top five. It wasn't close from the first to the rest, though.