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Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.

Alonso's Cadillac team wins 2019 24 Hours of Daytona

Two-time Formula One champion Fernando Alonso won the rain-shortened 24 Hours of Daytona, overhauling Felipe Nasr two laps from the eventual finish on Sunday. The Spaniard became only the third Formula One champion to win the race, joining Phil Hill (1964) and Mario Andretti (1972). "It's amazing," Alonso told NBCSN. "Just an amazing experience with this team, from the test and now the race –- a perfect execution of the race. "Very different conditions and we've been competitive in everything –- dry, wet, night and day. Really happy for the team and all the guys." Alonso, who retired from Formula One racing after the 2018 season, said the victory would rank very high among all his accomplishments. "To win this kind of endurance racing at iconic places like Daytona means a lot," he said. "With zero experience and background in endurance before (last year) it's quite a big thing." Already the winner of last year's 24 Hours of Le Mans, the 37-year-old Alonso will attempt to complete the Triple Crown of motorsports by capturing the Indy 500 in May. Driving the Wayne Taylor Cadillac DPI, Alonso took command of the race for keeps when Brazilian Nasr failed to navigate turn one and drove into deep water, losing a 1.5-second advantage. By the time Nasr had things under control, Alonso was 12 seconds ahead. Kamui Kobayashi, Jordan Taylor and Renger vanDer Zande teamed up with Alonso for the victory in his second try in the 24-hour race which was twice red-flagged because of rain and water on the track and was halted 10 minutes early. "With all the rain, I've never seen a race like this," Team Penske boss Roger Penske told NBCSN. Alexander Rossi was the only other driver to finish in the lead lap. He took third. Italian Alex Zanardi's return to endurance racing 17 years after he lost both legs in a horrific race wreck got off to a bad start 90 minutes into the race, At the beginning of his first stint driving, Zanardi encountered a problem with his steering wheel. The 52-year-old was using a special wheel with hand controls for the car, and the connecting pins were damaged when he attempted to connect it as the car was dropped from the jack. His No. 24 BMW Team RLL team finished 32nd overall and ninth in class. Full results. Related Video: Featured Gallery 24 Hours of Daytona 2019 View 20 Photos Motorsports Cadillac daytona