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Cadillac imagines the future of luxury transportation with a drone and a pod

Besides more screens and electric cars, GM and Cadillac made sure to pay tribute to the other darlings of the tech industry: autonomous cars and drones. Both concepts take familiar ideas but add a touch of Cadillac flavor. And don't expect either of them to show up in reality anytime soon. The most fanciful of the two is the Cadillac VTOL concept, which stands for vertical takeoff and landing. It's a fully autonomous drone meant for shuttling people, likely wealthy executives, from rooftop to rooftop in busy cities. It's a single-occupant aircraft with a 90-kWh battery pack and is fully autonomous. It has four sets of two rotors that propel the drone to a top speed of 56 mph. The exterior is unique in having the front and rear sets of rotors at different heights, whereas most seem to have the cabin hanging from the rotors. You can spot some Cadillac cues in the beveled, angled edges. The other concept is the Personal Autonomous Vehicle or PAV. It's a fairly generic-looking autonomous pod with a pastiche of Cadillac design cues such as slim lights and angular trimmings. Cadillac says it's meant to be a social space, hence the wraparound bench seats in the cabin. Cadillac doesn't seem to have forgotten personal comfort, though, as you can spot a single-person recliner. Comfort is key, and Cadillac says the PAV would have biometric sensors to read the passengers and adjust the climate control, humidity, lighting and scents to make the the environment as pleasant as possible. Passengers will have control of vehicle functions via voice and gestures. At the end of theses vehicles' reveals, Cadillac teased more far-flung concepts coming soon. One of them will be a two-seat vehicle and mentioned that it would be for "you and someone very special" for more "intimate" trips. Related Video:

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac considering more electric cars, Elmiraj business case gaining popularity

Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.
Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.